The Digital Planner will be responsible for developing innovative, eye-catching campaigns that increase brand awareness, solidify guest loyalty and, ultimately, drive sales. He/She will partner with internal and external teams to deliver on Company's brand promise.

Job Description:

The Digital Planner will perform all or some of the following Job description:

• The Digital Planner will gather and synthesize competitive and industry insights

• Set holistic vision, strategy and roadmap for digital channels in the country, focusing on innovation and guest-centric strategies

• The Digital Planner will gain leadership buy-in and approval for plans

• Socialize plans cross-company

• Work with key partners to specify business requirements that anticipate and inform future capabilities by conducting market, retail, competitor, consumer, and guest research

• The Digital Planner will serve as key digital contact for partners both internally and externally

• In partnership with key business partners, set digital priorities and projects

• Work closely with cross-company partners to oversee project implementation

• The Digital Planner will evangelize digital across the Target team

• Where appropriate the The Digital Planner will consult with marketing partners to integrate digital into their campaign/business marketing mix

• Work with key marketing partners to promote Country digital channels both internally and externally

• Identify measures of success and work with partners to determine appropriate measurement, reporting and analytics plans; use insight to inform future strategies and tactics

• The Digital Planner will support Senior or Group Manager in the development of digital budgets and help to secure necessary funding

• Lead integration efforts with US digital teams to ensure cohesion across borders.        

• 4 year college degree or equivalent work experience.

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