The Senior Product Marketing Manager - Fleet Management Solutions will be responsible for assist with the marketing strategy and execution for mobile fleet management applications and solutions for transportation and logistics industry.

He/She will focus on identifying key business processes that benefit from wireless enablement, business drivers, roles/responsibilities of decision makers and influencers, common issues and obstacles, regulatory requirements and other distinctive industry attributes for fleet management solutions.

Job Description:

• Achieve the development and maintenance of industry expertise through relevant primary and secondary research, participation at industry events and customer meetings

• Identify and establish alliances with key field service ecosystem partners

• Provide recommendations on the Company partnership program placement - ranging from the broad certification programs to resale partnerships

• Develop new and existing product offers, marketing programs and sales training with these industry partners

• Manage direct offers through the product realization process, including marketing opportunity definition, analysis of customer needs, Company offer/pricing/positioning, competitive offer evaluation, Company capabilities, financial analysis, and sales forecast

• Manage the launch and ongoing marketing (product, positioning, pricing, placement and promotion) of the offer throughout its life cycle

• Develop and maintain industry segment collateral (white papers, solution flyers, web pages, presentations, customer case studies, ROI models, etc)

• Identify key industry events / forums for Company participation to educate and promote how wireless enablement of key business processes creates value for companies in these industries

• Work with event management team to coordinate participation and execution of the event

• Drive and deliver demand generation activities that lead to a sales pipeline of industry influenced opportunities for B2B and other applicable sales channels

• Develop press and analyst strategy for the industry to increase awareness and further Company's thought leadership position within this influential community

• Work with appropriate departments to ensure all applicable sales channels are trained on the industry segments and offers. .

• Solid understanding of the Transportation industry and Fleet Management through direct work experience or product marketing/management roles targeting these verticals

• Hands on experience with Carrier based Location-based Services, GPS and telemetry

• Ability to clearly articulate and be considered a subject matter expert on each of the following technologies, J-BUS, CAN BUS, OBDII

• Working knowledge of government regulations guiding short-haul, Less-than-load and Hours of Service requirements

• Five or more years in a professional level marketing position, or equivalent

• Experience in marketing to enterprise customers and working with a direct sales force to execute the marketing plan

• Proven ability to drive cross-group collaborative efforts on multiple projects, developing scalable and effective marketing plans, executing tactics and driving key issues to closure

• Strong market strategy and marketing skills

• Ability to synthesize diverse information in order to develop vision and strategy for commanding a market segment

• Ability to research, prioritize, and clearly articulate market and customer requirements

• Demonstrated orientation towards measuring results and assuming accountability for the market impact of product actions

• Excellent verbal and written communication skills; excellent presentation skills

• Self-motivated; ability to take ownership for assigned projects; ability to work independently and with a team

• Six or more years experience in product lifecycle management

• Experience in wireless services, data, and / or high tech industry-messaging experience

• Ability to anticipate risks and devise contingencies to manage them

• Strategic planning, product design, product management, and marketing program development skills

• Business acumen, technical aptitude, attention to detail, ability to partner effectively, and a passion to win are key traits for this role.

• Bachelor's degree, Masters Degree preferred.