The Senior Marketing Manager QuickBooks Accounting will be reporting to the Marketing Director for Accounting offerings, and will interact closely with all members of Accounting in the Accounting Professionals Division, APD's marketing, sales, product management, and customer experience teams, as well as with the QuickBooks team in the Small Business Division.

Job Description:

The Senior Marketing Manager QuickBooks Accounting will perform all or some of the following Job description:

• Partner with product management to glean deep customer insights that lead to a better offering

• Translate those insights into actionable ideas that impact marketing strategy and tactics

• Develop innovative, customer-driven strategic and tactical marketing programs that will lead to customer purchase and usage

• Identify & segment customers and position the accounting portfolio to maximize product line-up and revenue

• Create innovative pricing, bundles and promotions

• Develop, test and iterate strategic benefit messaging

• Inspire and accelerate customer word-of-mouth to tell their peers and clients about our great solutions

• Create learning plans, including frequent input from customers, to rapidly experiment, learn and iterate on our marketing plans to continuously improve growth outcomes

• Leverage root cause analysis, analytics and financial forecasts with key performance indicators to monitor how the business is performing and drive for great growth outcomes

• Drive/maintain alignment with APD and Small Business Group counterparts on QuickBooks Financial Software, Payroll and other key businesses… foster tight partnership to deliver shared outcomes

• Oversee revenue and expense forecasting and budgeting for areas of responsibility; deliver against/exceed financial targets by quarter and fiscal year.

• 7-10 years of marketing experience and 2-3 years of revenue ownership, work on a portfolio business or on a technology offering is a major plus

• Demonstrated track record of discovering key customers insights into their barrier beliefs/behaviors, creating innovative plans to overcome those barriers to drive purchase/usage and relentless drive to rapidly iterate and continually improve results

• Leadership skills - ability to confidently make executive level presentations and inspire teams, both direct reports and cross-functionally

• Accountability for results: a clear track record of taking ownership for leveraging analytics, partnering cross-functionally, delighting customers and driving dramatic growth through successful marketing strategies and execution, preferably for a company selling software or SaaS/technology-related solutions to small businesses

• Customer-focused - tenacious about peeling the layers to understand customer behaviors and passionate about delighting customers at every touch point they have with Company

• Strategic thinker - ability to combine classic strategic marketing skills with experience framing and solving complex problems

• Partnering - track record of success working and influencing in a fast-paced, matrixed organization, being persuasive and effective to meet goals even where no direct reporting relationship exists

• Proven track record in product and/or brand marketing to achieve continued double-digit growth from one of our flagship brands and its line extensions

• Strong foundation in consumer or B2B marketing and entrepreneurial mindset necessary for the speed and innovation required to successfully keep up with the evolving market place.

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