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Senior Marketing Manager - Pharmaceuticals Job Description

 

 

 

Job Summary:

The Senior Marketing Manager - Pharmaceuticals, reporting to Group Marketing Manager, Payer/Channel Marketing, will be responsible for developing and implementing strategies, messages, and tactics that are derived from key customer insights.

Job Description:

The Senior Marketing Manager - Pharmaceuticals will perform all or some of the following Job description:

  • Assess and optimize on Payer/Channel customer needs

  • Perform customer listening and Insight Generation

  • Conceive, develop, and implement strategies that ladder to customer insights; convert these into tactical marketing plans and deliver results

  • Lead projects that develop organizational capabilities, optimize strategies, and provide value added tactics to Payer/Channels customers

  • Develop expert grasp of the market and competitive dynamics

  • Lead and collaborate cross-functionally with Legal, Regulatory, Medical, Market Access, Advocacy, National Accounts, Marketing, Sales, etc. 

Minimum Requirements / Knowledge / Skill For Senior Marketing Manager - Pharmaceuticals Job

  • 2+ years marketing experience in healthcare or pharmaceutical industry with a demonstrated record of success

  • Awareness with private and public payer customers (e.g. MCO’s, Medicare Part A-D, Medicaid, PBM’s)

  • Ability to build strong internal and external relationships and foster an environment around teamwork and collaboration

  • Track record of organizational skills and ability to meet tight deadlines in an environment of competing priorities

  • Ability to routinely work on multiple tasks with multiple people while effectively prioritizing

  • Excellent interpersonal, communication and negotiation skills for a wide variety of audiences, including senior management

  • Payer/Channel marketing experience

  • Field sales experience or equivalent skills

  • Specialty pharmacies, specialty distribution, or GPO experience

  • Solid business acumen and project management

  • Critical thinking and problem solving

  • Strong results orientation and work ethic

  • Comfort with ambiguity and complexity

  • Ability to influence without authority and make effective decisions

  • Knowledge of the healthcare regulatory environment and demonstrated ability to place controls in place to follow compliance guidelines

  • Ability to take develop and leverage key customer insights in order to create a value story for the brand within the Payer/Channel segment

  • Skills in the areas of market research, message development, and sales force implementation

  • 10-20% travel depending on business need.

Minimum Education Requirements / Certification / Licensure For Senior Marketing Manager - Pharmaceuticals Job

  • Bachelors degree or equivalent
  • MBA or equivalent experience.
     


 

 

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