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Job Summary:
The
Senior Marketing Manager Business
Solutions as the high profile business
solutions marketing partner to product
and sales, is responsible for developing
and implementing value-driven financial
institution marketing plans that
measurably drive financial institutions
to purchase Company Financial Services
business solutions and services.
He/She will perform end-to-end marketing
of business solutions and services
including value proposition development
and all marketing-driven sales materials
and training, as well as partnering with
client financial institutions to help
them retain, grow and acquire new
profitable business customers.
The
Senior Marketing Manager Business
Solutions is responsible for all
Business Financial Solutions marketing
strategy, execution and results
measurement, including “think new/try
different” executive engagement
programs, strategic messaging,
compelling financial institution and
end-user incentives, and clear financial
ROI models.
As part
of and in collaboration with Company
Financial Services marketing team,
continuously optimize financial
institution marketing programs to
support new and add-on Sales, leveraging
current market trends and applying
Company best practices and other
innovation insights with peers and
external sources.Job
Description:
The
Senior Marketing Manager Business
Solutions will perform
all or some of the following Job
description:
-
Value
Proposition Creation: Synthesize
customer research & market analysis to
lead teams in creating compelling value
propositions for Company business
solutions and services
-
Mobile
First Mindset: Creatively consider the
accelerating mobility of business
customers and financial firms’ need to
keep pace in strategic marketing
planning and execution
-
Sought-after Marketing Partner to
Product and Sales: Effectively earn seat
at the table with product and sales
leadership to influence strategic
business decisions
-
Brand
Equity & Marketing Communications:
Demonstrate the ability to consistently
develop winning, and durable, marketing
executions that support Intuit brand
positioning
-
Marketing
Program Implementation: Create and own
marketing plan for their
business/function. Address
cross-functional needs & effectively use
influence to deliver projects on time
and on plan
-
Core
Process Business Management: Manage
budgets to forecast; Make effective
trade-offs between marketing vehicles to
maximize revenue & ROI
-
Efficient
Project and Team Management: Assign
clear ownership, set objectives and
drive multiple campaigns forward
simultaneously
-
Seek out
& capitalize on opportunities for change
that enhance the business, rather than
reacting to circumstances
-
Manage
end-to-end process from business
objectives through strategic direction
to measurable success.
Minimum Requirements / Knowledge / Skill
For Senior Marketing Manager Business
Solutions Job
-
7-10
years experience successfully
marketing financial services and/or
consumer packaged goods
-
Proven track record delivering big
marketing ideas that drive
measurable business impact
-
Recognized as a marketing expert and
consistently adds value as marketing
expert in a challenging and
fast-paced business environment
-
Ability to
consistently apply a
cross-functional partnership
perspective. Align the team with
business goals & teach them about
organizational impact & dependencies
-
Effectively work with external and
internal creative resources to
deliver quality output on time
-
Ability to
deliver solid quantitative &
qualitative business analysis to
justify proposed actions
-
Adept
at applying insights & data to
support recommendations
-
Ability to
create &/or apply business processes
to deliver on strategic imperatives
& address the changing environment
-
Ability to Execute through others &
is frontline contributor as needed
-
Ability to help the team solve for
conflicting priorities & makes
timely, effective decisions
-
Ability to
reduce low return activities to
increase time for strategic
initiatives
-
Demonstrated strong bias for action
-
Ability to
actively builds relationships before
they are needed
-
Demonstrated an entrepreneurial
perspective (envisioning new &
innovative ideas & approaches;
brings them to action)
-
Ability to
assess team & its plan; make tough
calls when required. Deal with
problems & not pass them off to
another team
-
Learn
from successes & mistakes, apply the
learning & make the lessons relevant
to others
-
Demonstrated proficiency in value
proposition creation and marketing
execution
-
Experience managing agencies,
vendors, 3rd parties, and data
providers
-
Experience in budgeting, financial
modeling, ROI analysis
Experience in client-facing
relationships, as well as unifying
large teams on common goals
Excellent verbal/written
communication skills, as well as
effective listening skills
Proven ability to develop and
deliver high quality presentations
and promotional materials, from
developing key messages and layout
to delivery to coaching others on
best practices delivery and
technique
Proven ability to adhere to a
project plan to ensure that client
commitments are delivered
accurately, on time, and within
budget
Proven ability to engage and delight
internal and external clients from
all organizational levels
Proficiency in Microsoft Office
applications.
Minimum Education Requirements /
Certification / Licensure For
Senior Marketing Manager Business
Solutions Job
Bachelor's
Degree; MBA
strongly preferred.
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