The Senior Manager Online Marketing will be responsible for leading online marketing efforts. S/he will be responsible for driving customer acquisition and maximizing conversion and usage by employing expertise in lead generation and conversation activities, including email marketing, display advertising, and search marketing (SEM & SEO)

The Senior Manager Online Marketing will also be responsible for the design and management of email campaigns, including the end-to-end creation and deployment of triggered and transactional emails using ESP (email service provider -- Exact Target) to create, track and optimize highly targeted and automated campaigns.

Job Description:

The Senior Manager Online Marketing will perform all or some of the following Job description:

• Develop online marketing strategies and plans to support customer acquisition and conversion efforts

• Manage online marketing agencies and budgets, forecasting monthly goals and ensuring that they are achieved

• Manage reporting & analysis strategy and communicate key performance trends to the organization

• Perform data analysis as needed to problem solve and to identify trends and opportunities

• Devise direct communications strategy to move customers through lifecycle from prospect to trial to user to regular user

• Oversee the development and testing of creative

• Partner with internal design and engineering resources to deploy and track performance

• Test and analyze to improve e-mail delivery, open rates, click rates and conversion while minimizing unsubscribe rate

• Research and recommend programs to increase prospect pool, such as co-registration, list rental, and affiliate marketing

• Own the planning, management, and execution of SEM campaigns for the company, including working on campaign architecture, keyword lists, ad copy, and landing page developments to optimize SEM efforts across various search engines

• Drive website development and optimization

• Partner with category marketing, merchandising, and creative teams to leverage key corporate initiatives

• Partner with content (studio) and consumer electronic partners to identify and leverage opportunities for co-marketing

• Partner closely with engineering organization to identify opportunities for technology enhancements to drive results and improve efficiency/scalability of online marketing efforts

• Manage additional external vendors and negotiate new vendor relationships as necessary.  

• Very strong analytical and quantitative skills

• Ability to determine and drive strategic marketing priorities

• Comfort with technology and capabilities of database driven environments

• Strong organizational and project management skills

• Team player – ability to work with multiple cross-functional groups, including business & technical teams

• Persuasive communication skills, including ability to influence senior management

• Ability to travel domestically occasionally (1-2 times per year)

• Experience analyzing demographic and psychographic variables to develop customer profiles; strong analytical & quantitative abilities; demonstrated ability to draw insights from data

• Proven track record of delivering incremental revenue and profit through testing and targeting

• In-depth knowledge of email marketing techniques and technologies

•  7+ years hands-on experience managing the production and deployment of email and a wide variety of online content, including being well-versed in current email marketing trends and strategies, deliverability issues and CAN-SPAM compliance.

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