The Senior Manager Marketing Marcomm will play a key role in the creation of leverageable consumer insights designed to positively impact Company marketing and advertising decisions.

He/She will work closely with the marketing communications and marketing strategy teams to design and execute qualitative and quantitative studies aligned with growth initiatives across business lines.

Job Description:

The Senior Manager Marketing Marcomm will perform all or some of the following Job description:

• Perform creative development, positioning, and messaging research to ensure that communications are on strategy and effectively in influencing relevant target. This includes designing, managing, and attending focus groups and ethnographies, and conducting quantitative copy research and advertising effectiveness research

• Manage large and complex brand studies to track and evaluate brand image and brand equity

• Monitor perceptions of Company and competitors over time by segment, subscriber status, and market. 

• 7+ years experience conducting qualitative creative development, positioning, and concept research

• Experience managing large scale ongoing and standalone quantitative studies

• Excellent business presentation skills, both oral and written to executive level audience

• Ability to prioritize multiple projects and work in a fast paced environment with tight deadlines

• Strong project management and interpersonal skills

• Combination of client side/ corporate research with either research vendor or advertising agency experience

• Category experience in relationship or subscription-based services (e.g. financial services) a plus

• Experience managing custom tracking studies , and exposure to variety of copy research methods/ suppliers

• Ability to bring consumer insights to life and effectively influence communications strategy development, advertising, and marketing through partnering and advisory roles

• Familiar with a range of research methodologies and able to design qualitative and quantitative research plans for advertising development and campaign testing, pre-post evaluation of marketing communications efforts, and brand equity tracking

• Ability to synthesize complex data from multiple data sources into clear, concise, and informative reporting that “cuts through the noise” and provides the audience with the “so what”

• Ability to turn data into narrative and story tell in ways that are creative and engaging

• Ability to represent quantitative data graphically in ways that are succinct and visually impactful.

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