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Job Summary:
The
Senior Manager Digital Marketing will
be responsible for shaping innovative
solutions and drive transformational
change. He/She will partner with
cross-functional groups, including
Global Marketing, Regional Marketing,
Product Management, Digital capability
teams, Virtual Service Center, World
Service, Technologies, Risk Information
& Analysis, Privacy, and Compliance.
The
Senior Manager Digital Marketing will be
an integral part of shaping Company’s
future internet marketing and website
strategy. He/She will drive the
direction of Company web presence around
the world through Company website,
campaign microsites, online lead
generation, and other online channels
led by colleagues in Global Product
Marketing and Management (GPMM).
The
Senior Manager Digital Marketing will
ensure effective lead generation and web
development best practices are leveraged
by continually improving Company
internet channels and platforms to
optimize their use.
Job
Description:
The
Senior Manager Digital Marketing will perform
all or some of the following Job
description:
-
Develop a
global digital design system and website
platform strategy for Company products
-
Design
web development governance structure to
ensure compliance with Company processes
and technical standards
-
Lead
redesign and development of key websites
-
Develop
solution and lead upgrade of Products
global lead generation infrastructure
-
Guide
Products colleagues leverage web
development best practices within the
context of Company technology and web
standards.
Minimum Requirements / Knowledge / Skill
For Senior Manager Digital Marketing Job
-
Demonstrated excellence in thought
leadership, managing relationships and
influencing change across diverse teams
-
Excellent
communication, collaboration and problem
solving skills
Strong
analytical skills, a foundation in
technical skills, and a proven ability
to apply systems thinking
Website
development experience and a passion for
designing and building websites
Comfort
with website analytics and converting
data into actionable plans
Entrepreneurial,
flexible spirit and tremendous will to
win.
Minimum Education Requirements /
Certification / Licensure For
Senior Manager Digital Marketing Job
Advanced Degree preferred - such as
Business degree, Communication
Planning and Information Design,
Interaction Design, or Systems
Planning.
Find More Marketing Job Descriptions Here
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