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Senior Director Marketing Job Description

 

 

 

Job Summary:

The Senior Director Marketing will have Global responsibility for Company's strategic and tactical commercial initiatives to ensure profitable growth, as well as indirect responsibility for Company's Global P&L.

Job Description:

The Senior Director Marketing will perform all or some of the following Job description:

  • Create, develop and execute commercial strategies and tactical plans to support Company, new products and in-country commercial programs

  • Work closely with Country management teams, VP US Sales, Finance and Business unit management to track, and manage Company Global financial performance

  • Manage and develop the Global Business Unit Product Management team

  • Identify critical commercialization issues and coordinate strategies and solutions with the Business Unit management and operating companies to ensure successful implementation

  • Develop strategic and tactical plans for new business opportunities, along investment and revenue forecast models to support valuation

  • Initiate opinion leader programs in support of ongoing product related activities

  • Hands-on management of high-level projects involving cross-functional teams and disciplines (including Marketing, Sales, Regulatory, Science, Research and Reimbursement) as well as operating company and Business Unit management

  • Conduct market and customer-research initiatives in pursuit of a clear understanding of the key global markets, core barriers and drivers and actions appropriate for operating company implementation

  • Create/motivate both internal cross-functional and Global operating company teams to achieve commercial objectives as well as development goals and timelines

  • Facilitate communications/input among the operating companies with respect to benchmarking and the sharing of best practices

  • Internal product champion to drive awareness and appropriate investment from operating companies.

Minimum Requirements / Knowledge / Skill For Senior Director Marketing Job

  • 5+ years relevant industry experience with 5+ years of product marketing experience, including significant experience operating in International markets

  • Sales and sales management experience is strongly preferred

  • Successful track record of supervising and developing people, budget management and investment and revenue forecasting

  • Successfully initiated and implemented market research projects through completion.

Minimum Education Requirements / Certification / Licensure For Senior Director Marketing Job

  • Bachelor's degree (MBA preferred).
     


 

 

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