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Job Summary:
The
Senior Director Global Marketing Cell
Therapy & Regenerative Medicine will
be responsible to the Vice President,
General Manager for the Global Marketing
of the Cell Therapy & Regenerative
Medicine (CTRM) business.
The Sr.
Director of Global Marketing will work
to develop a strategic and cross
functionally integrated
commercialization plan to maximize top
and bottom line growth based on the
identification of prioritized strategies
and a deep understanding of the business
and diversity of the markets we compete
in.
The
Senior Director plays a critical
leadership role and will work closely
with senior management, all key regions
and all local Country BU Managers and
Marketing Managers.
Job
Description:
The
Senior Director Global Marketing Cell
Therapy & Regenerative Medicine will perform
all or some of the following Job
description:
-
Provide guidance with direct
involvement in the development and
execution of the global
commercialization plan for Cell
Therapy & Regenerative Medicine,
including specific plans for
Carticel, MACI, and Epicel
-
Establish priorities, guidance, and
support to Carticel Marketing, MACI
Marketing, and all activities
related to Epicel
-
For
Epicel, is directly involved with
regulatory and MTS activities,
including prioritization
-
Develop and manage regional
marketing budgets including forecast
updates and LRP
-
Working through direct reports and
cross functional teams, ensure the
integration of the global
commercialization strategies and
initiatives into each regional and
local commercial plan ensuring
consistency and appropriate
allocation of resources
-
Manage and support global market
development activities and launch
planning for regions
-
Direct Global Marketing teams to
ensure global alignment of marketing
strategies, product positioning,
messaging and branding
-
Provide global marketing support for
the development and implementation
of global brand and life-cycle
management strategies which maximize
the value of the brand
-
Work
with finance to manage the issues
related to planning and successfully
achieving the expense targets.
Minimum Requirements / Knowledge / Skill
For Senior Director Global Marketing
Cell Therapy & Regenerative Medicine Job
-
12+
years of sales, product/brand
management, and strategic marketing,
commercial / business development
with specific product launch
experience in pharmaceutical or
biopharmaceutical industry
-
Experience in international
marketing (non-U.S.) within a
complex, global commercial
pharmaceutical, biotechnology or
device organization
-
Product experience in a specialty
therapeutic category (not mass
market)
-
Demonstrated collaborative
management skills to influence key
senior stakeholders with competing
priorities in a complex matrix
organization
-
Passionate, inspirational
leadership/management style with
strong communication skills and
hands-on strategic marketing
experience
-
Leadership across continents
-
An
understanding of different cultures
-
Experience with more expensive drugs
with a specialty indication
-
Desire to roll up your sleeves and
get your hands dirty in a small,
fast-paced environment
-
Travel: 30% International Travel
-
Ability to work in a globally
matrixed environment, fostering
productive relationships cross
functionally in order to prioritize
choices to best position each brand,
the portfolio, and future product
evolution and developments
Ability leading, mentoring and
growing a team that serves as the
principal commercial liaison between
Global Marketing and key regions,
requiring close collaboration with
both headquarters and local
affiliates.
Minimum Education Requirements /
Certification / Licensure For
Senior Director Global Marketing Cell
Therapy & Regenerative Medicine Job
-
Bachelor Degree
-
MBA
preferred.
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