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Job Summary:
The
Senior VP Affiliate Marketing will be responsible
for the marketing
organizations’ impact on the growth and
success of Company’s Media
networks and all emerging media
businesses. He/She will
drive awareness and demand for Company
products and post merchandise successes
to its affiliates demonstrating the
power of its brands to grow their
businesses.
The
Senior VP Affiliate Marketing will provide motivation, morale,
productivity and performance feedback to
marketing executives and related
personnel within their scope of
responsibility and control within the
Affiliate Marketing Organization.
He/She will foster innovation in marketing process,
technique and analysis to direct
reports. Job
Description:
The
Senior VP Affiliate Marketing will perform
all or some of the following Job
description:
-
Maintain and enhance relationships
with key affiliates and internal
constituents
-
Set the tone for creativity and
collaboration across sales channels and
product marketing contacts
-
Provide leadership insight, strategic
thinking, conceptual development and
creative direction to the Affiliate
Marketing team
-
Accountable for the motivation,
morale and productivity of subordinate
staff and executives
-
Lead or participate as necessary in
making relationship / sales calls with
strategically important businesses
-
Maximize distribution opportunities
for Company Affiliate Media Networks
-
Accountable for developing
operating procedures and assigning
executives to key accounts
-
Approve marketing strategies,
presentations and promotional programs
for the Affiliate Marketing Department
-
Remain current with competitive
affiliate marketing practices, bundling,
pricing products, or services
-
Maintain strong relationships with
executives within Affiliates
-
Make key hiring, assignments and
compensation decisions for assigned
staff
-
Apply advanced ingenuity,
creativity, analytical and
organizational skills in developing
aspects of Company’s affiliate marketing
strategies and tactics
-
Guide the interpretation of ratings,
viewer behavior and related competitive
data / data with key affiliates
-
Approve resource allocations.
Minimum Requirements / Knowledge / Skill
For Senior VP Affiliate Marketing Job
-
12 years of progressive
marketing experience
-
7 years’ experience
managing staff
-
Strong business acumen
skills
-
Excellent leadership, project
management, communication and teamwork
skills
-
Experience and proven track record in
building strong Business-to-Business
marketing programs and positioning
-
Experience in marketing to nationally
recognized brands and brand segment
leaders
-
Proven track record of building strong
client relationships
-
Ability to travel extensively(40% ++)
and on short notice
Recognized as marketing leader
with a proven reputation for strategic
and creative leadership in a marketing
organization
Deep understanding of the operations
and marketing functions with the ability
to collaborate strategically across
functions
Ability to balance strategic vision
and implementation with day-to-day
service delivery
Excellent leadership, project
management and teamwork skills
Excellent written and verbal
communication skills.
Minimum Education Requirements /
Certification / Licensure For
Senior VP Affiliate Marketing Job
Bachelor’s degree in Business, or
related field and/or equivalent
combination of experience
Advanced degree a plus.
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