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Job Summary:
The
Segment Marketing Senior Specialist
will be responsible for supporting the
Segment/Region plans/marketing
initiatives to include internal and
external communications and the sales
plan strategies to support growth.
He/She will manage the execution of
these marketing plan initiatives/tactics
to ensure successful implementation and
desired results.
In
partnership with the sales and
management teams, the
Segment Marketing Senior Specialist will
assist in the development and execution
of customer -specific, regional
strategies and programs to grow the
business. He/She will support other
assigned marketing initiatives and key
elements of marketing planning process.
Job
Description:
The
Segment Marketing Senior Specialist will perform
all or some of the following Job
description:
-
Baseline
market assessment: competitor analysis,
industry structure, target segment needs
assessment, sizing and segmentation,
demographics, distribution channel
analysis, and regulatory scan
-
Internal
organization evaluation: internal
interviews, book of business analysis,
and quote log analysis to understand
where we are wining and losing and why
-
Market
and position assessment: local market
dynamics, sponsor/producer requirements,
CIGNA position relative to market
requirements and competitors in each
target segment. This will involve
quantitative and qualitative analysis,
broker interviews, employer interviews,
provider interviews, network analysis
etc.
-
Summary
findings and recommendations:
development and presentation of
recommendations and a distilled fact
base from which recommendations are
supported
-
Market
development action planning: engage
functional area matrix partners to align
objectives, strategies, and action plans
-
Identify
metrics, including ROI, for all business
activities, measure results, and capture
the learnings for continuous improvement
-
Identify
and leverage best practices and share
across Regions for greater success
-
Support
development of marketing communications
strategy and execution of local market
communications deliverables.
Minimum Requirements / Knowledge / Skill
For Segment Marketing Senior Specialist Job
-
2-5
years experience in strategy
consulting, top line growth, market
or product management experience in
services industry
-
Superior analytic, logic and math
skills
-
Ability to perform market
segmentation
-
Comfortable working across several
engagements at the same time
-
Ability to
play
support role on one project while
leading another
Ability to manage and lead multiple
projects
Facilitation skills
Business analysis and modeling
skills
Ability to perform
primary and secondary research
Comfortable developing executive
level presentations and supporting
delivery
Experience managing multiple
priorities and executing projects
within strict timelines, budgets and
quality standards
Oral
and written communications skills
Experience in producing marketing
communications programs across
various media is a plus
Team
player with proven ability to manage
relationships within a matrix
organization
Motivated to make a difference
Marketing acumen
Project Management skills
Superior
verbal and written Communication
skills
Strong analytic and synthesizing
skills; superior logic
Ability to design, structure and
complete complex analysis supporting
a strategic plan or growth
initiative
Ability to synthesize complex
information and translate to
actionable strategic approach
Ability to organize teams, design
approach, structure methodology,
develop recommendations.
Minimum Education Requirements /
Certification / Licensure For
Segment Marketing Senior Specialist Job
-
MBA
degree in Strategy/Marketing or
equivalent field.
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