-
Analyze
marketing research information to
develop a value proposition that clearly
articulates UPS's positioning against
the competition
-
Build and
present marketing tools and information
to internal stakeholders to gain
approval of marketing plans
-
Provide
subject matter expertise to build groups
to ensure marketing plans are on target,
to clarify product positioning issues
and make changes to the plans when
necessary
-
Conduct
meetings with internal groups to explain
benefits for new offerings, and how to
position new programs and offerings in
the marketplace
-
Develop
business case documentation to establish
baseline for opportunities and
challenges to gaining market share
-
Work with
corporate teams to develop comprehensive
marketing materials and collateral
(e.g., case studies, whitepapers,
website content)
-
Implement
measurement plans to ensure effective
tracking of program or product
deployment (e.g., enrollment,
activations, etc.)
-
Review
annual situation assessment (i.e., SWOT
[strengths, weaknesses, opportunities
and threats] analysis) to understand
past performance of products and
services
-
Research
internal and external customer data to
understand factors driving product
performance and results
-
Identify
strategic implementation opportunities
of key customer issues to develop
alternatives in incentive plans, product
repositioning and new approaches to the
marketplace
-
Analyze
product volume and revenue performance
(e.g., monthly, bi-monthly, quarterly,
annually, etc.) to report any variances
to plan
-
Present
findings on key issues to stakeholders
to gain departmental approvals for new
products and services
-
Monitor
and report performance of marketing
initiatives to senior management to
explain any variance to plan and outline
key learning or issue
-
Maintain
regular communication with marketing
sources (e.g., sales force, segment
managers, pricing region and field
marketing managers, Business
Information, Analysis, Pricing, Customer
Service Center, etc.) to gain insight
into the needs of customers
-
Review
industry sources (e.g., periodicals,
financial reports, field reviews, etc.)
to stay current on trends and issues
that impact customers
-
Visit
customers, talk to association contacts,
and challenge team members, peers, and
leaders to expand customer knowledge and
stay apprised of current customer needs
and issues
-
Conduct
market research and detailed supply
chain analysis to understand the needs
of customers and to define the scope of
new offerings
-
Conduct
brainstorming sessions with internal and
external groups within areas of UPS’s
strategic focus to identify new concepts
or enhancements to UPS products and/or
programs
-
Conduct
primary research to understand customer
needs and identify opportunities to
enhance the value proposition of UPS
-
Identify
and analyze industry trends that will
significantly impact UPS and/or
customers to develop projections of
customer needs and potential solutions
-
Work with
competitive analysis groups to gather
information related to targeted markets
-
Analyze
product share position by volume and
revenue to determine the competitive
position of UPS offerings in the
marketplace
-
Analyze
competitors’ messages (e.g.,
advertising, trade show sponsorships,
marketing campaigns, etc.) to understand
their market position and make strategic
recommendations for UPS offerings
-
Collaborate with customers and sales
force to gain insight on competitive
advantages and disadvantages to develop
business cases for marketing to
strategic industries and customer
segments
-
Analyze
and synthesize market research to
identify target markets based on size,
opportunity, profit and ability to win
business
-
Use
financial analyses of projected growth
in targeted segments, products, or
program groups to determine future
target markets
-
Conduct
projected growth analyses of target
markets to forecast financial success of
initiatives and marketing efforts
-
Develop
business case models of targeted markets
to support development of new offerings
within defined markets.
