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Job Summary:
The
Sales & Marketing Representative -
Retirement Community, reporting directly
to the Director of Sales and Marketing,
will be responsible for providing sales
functions toward maintaining optimum
occupancy and a viable future resident
list of prospective residents. He/She
will focus on sales activity required
for effective implementation of the
annual marketing plan and achievement of
departmental goals.Job
Description:
The
Sales & Marketing Representative -
Retirement Community will perform
all or some of the following Job
description:
-
Responsible for
lead-generating and lead-closing
responsibilities
-
Follow up
on inquiries, leading them toward
application and residency. This includes
conducting individual and group tours,
telephone calls, letters, individual and
group information sessions on/off site
-
Fulfill
written expectations for sales activity,
including follow-up phone calls, tours,
and closing of sales
-
Attend
and participate in all sales and
marketing department meetings, including
the “Top Ten” review of active prospects
-
Understand, communicate and interpret
all residency agreements
-
Ensure
processing of all residency applications
and marketing forms required for
completion of applicant files
-
Maintain
records related to marketing activity,
complies with CRC policies and
procedures
-
Participate in church relations and
community outreach activities and events
at the direction of the Director of
Sales and Marketing
-
Ensure
follow up with activity and events
participants. Schedule, plan and
implement visits of prospective
residents. These may include but are not
limited to: church and community groups,
“Get Acquainted
Visits” or individuals and family groups
-
Develop
and maintain supportive marketing
relationships with current
residents
-
Cooperate
with marketing team toward the
successful completion of the annual
marketing plan
-
Serve on
interdepartmental task forces and
committees at the request of the
Director of Sales and Marketing for the
greater purpose of campus.
Minimum Requirements / Knowledge / Skill
For Sales & Marketing Representative -
Retirement Community Job
-
Two
years experience in marketing,
sales, or long-term care environment
or a combination of such experience
-
Knowledge of marketing concepts with
senior adults and an understanding
of retirement community lifestyle,
preferred.
Minimum Education Requirements /
Certification / Licensure For
Sales & Marketing Representative -
Retirement Community Job
-
One
year advanced education with a
college degree, preferred.
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