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Sales & Marketing Representative - Retirement Community Job Description

 

 

 

Job Summary:

The Sales & Marketing Representative - Retirement Community, reporting directly to the Director of Sales and Marketing, will be responsible for providing sales functions toward maintaining optimum occupancy and a viable future resident list of prospective residents. He/She will focus on sales activity required for effective implementation of the annual marketing plan and achievement of departmental goals.

Job Description:

The Sales & Marketing Representative - Retirement Community will perform all or some of the following Job description:

  • Responsible for lead-generating and lead-closing responsibilities

  • Follow up on inquiries, leading them toward application and residency. This includes conducting individual and group tours,
    telephone calls, letters, individual and group information sessions on/off site

  • Fulfill written expectations for sales activity, including follow-up phone calls, tours, and closing of sales

  • Attend and participate in all sales and marketing department meetings, including the “Top Ten” review of active prospects

  • Understand, communicate and interpret all residency agreements

  • Ensure processing of all residency applications and marketing forms required for completion of applicant files

  • Maintain records related to marketing activity, complies with CRC policies and procedures

  • Participate in church relations and community outreach activities and events at the direction of the Director of Sales and Marketing

  • Ensure follow up with activity and events participants. Schedule, plan and implement visits of prospective residents. These may include but are not limited to: church and community groups, “Get Acquainted
    Visits” or individuals and family groups

  • Develop and maintain supportive marketing relationships with current
    residents

  • Cooperate with marketing team toward the successful completion of the annual marketing plan

  • Serve on interdepartmental task forces and committees at the request of the Director of Sales and Marketing for the greater purpose of campus.

Minimum Requirements / Knowledge / Skill For Sales & Marketing Representative - Retirement Community Job

  • Two years experience in marketing, sales, or long-term care environment or a combination of such experience

  • Knowledge of marketing concepts with senior adults and an understanding of retirement community lifestyle, preferred.

Minimum Education Requirements / Certification / Licensure For Sales & Marketing Representative - Retirement Community Job

  • One year advanced education with a college degree, preferred.
     


 

 

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