The Regional Marketing Project Manager will be responsible for developing, coordinating and implementing all local level marketing, advertising and media programs. He/She will perform jobs, including: Development of local level marketing objectives, strategies and tactics; Development and stewardship of local level media plans in conjunction with marketing goals.

Job Description:

The Regional Marketing Project Manager will perform all or some of the following Job description:

• Execute local print, broadcast, signage, and online campaigns, including sku collection from the field, creative direction with the appropriate agency, and communication to various field and marketing partners, leading to a final approval

• Manage details of local sponsorship, grass root, or radio promotions, from establishing a contact in the field to arranging all marketing materials necessary for the event

• Ensure advertising production remains on schedule and on strategy

• Serve as liaison between field and Company Marketing, Advertising and Merchandising groups. Also fully understand the key issues for stores through travel with store operations teams

• Build relationships with media partners, agency partners, broadcast partners, merchandising marketing, public relations, and community affairs, as well as the field SMs, RMMs, DSMs, RVPs, and MVPs

• Engage in constant, meaningful conversations with field associate via internal associate communication channels

• Conduct Market analysis for key store zips & markets

• Recommend & design advertising strategies to address underperforming, slow start, new stores/markets, and special competitive situations

• Utilize data tools to assist in reporting out quarterly performance of focus market activity and annual market deep dives as part of annual planning

• Participate in the presentation of the results and/or recommendations to the field partners

• Collaborate with the media and merchandise marketing team, develop and execute media programs which support the defined marketing and advertising objectives. This includes local broadcast analysis/review/approval of TV, radio, print, digital as well as the evaluation of local media and marketing opportunities in order to provide recommendation of participation based on the media value. 

• Retail marketing and or retail print production experience preferred

• Retail or multi outlet advertising experience preferred

• Excellent written and verbal communication skills

• Ability to manage multiple projects at the same time

• Solid understanding of various marketing tools

• Knowledge of media planning and evaluation

• Supervisory and negotiating skills

• Ability to work with other team members in either a support or leadership.

• Bachelor's degree program or equivalent degree in a field of study related to the job.
   

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