The Pure Yoga - Marketing Manager will be responsible for the development and implementation of marketing strategies that result in lead generation/membership acquisition and increased revenue per member. He/She will be responsible for supporting integrated online/offline marketing campaigns and programs designed to increase the quantity/quality of Company leads and drive sales.

Job Description:

The Pure Yoga - Marketing Manager will perform all or some of the following Job description:

• Create, implement and analyze acquisition based marketing strategies, including media planning, direct and email marketing, events, promotions, outreach

• Work with in-house creative services team, online marketing agency, and/or marketing agency on creative development, production and campaign implementation, tracking and analysis

• Oversee new club launch efforts, including market entry marketing support, sales office signage development, local partnerships and outreach efforts

• Ensure current and upcoming campaigns are trafficked and executed on time, within budget, and error free

• Serve as a brand ambassador to ensure that the brand is being properly represented in all efforts

• Support Sales Teams with local outreach strategies

• Develop revenue driving marketing strategies and programs among members, including private yoga, Pilates, boutique, and teacher training

• Manage all elements of website, including lead generation, social media, digital advertising, search engine marketing/optimization

• Lead communications plan to all members and leads, including e-mail strategy/development, in-studio signage, and outreach collateral.

• Excellent project management, organization, communication and writing skills
• Ability to work well with multiple stakeholders across company, agency and client organizations
• A "can-do" attitude
• Be on the cutting edge of trends (early adopter)
• Organizational leadership (collaborative management style)
• Resourcefulness (able to stretch money and people)
• Listening skills (listen first, then respond)
• Intellectual horsepower (highly analytical & strategic)
• Outgoing, personable, strong relationship management and interpersonal skills (high EQ)
• Influencing skills (proven ability to persuade others towards an idea or goal)
• Innovative and creative thinking (need fresh thinking)
• Preferably 5-7 years of marketing experience.

• BS/BA.
   

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