The Product Marketing Manager will be responsible for the strategy and tactical execution of new business ideas. He/She will focus on identifying new businesses, spaces, and potential methods to grow organically or via acquisition. He/She will be charged with rapid prototyping of ideas, including quickly putting new concepts in-market to generate customer insights.


The Product Marketing Manager will work with Product Development, Product Management, Marketing and adjacent teams and will establish and maintain operating mechanisms that enable the successful design and execution of the desired customer experience.

Job Description:

The Product Marketing Manager will perform all or some of the following Job description:

• Track record of successfully testing and/or launching business ideas in market

• Help identify and execute high potential innovation ideas

• Conduct/coordinate customer research

• Conduct competitive and market analysis

• Synthesize insights from customer research, competitive & market analysis and functional partners to provide planning inputs and set prioritized user and business requirements with clear success criteria and metrics

• Drive the creation of concepts defining an end-to-end customer experience and expected full lifecycle costs

• Evaluate financial implications of potential solutions and recommends or selects a direction

• Develop business case and proposal to invest or stop investing in a project

• Work across functions to accomplish team objectives

• Lead requirements management, determining ongoing prioritization and trade-offs across requirements

• Ensure that solutions meet user and business requirements

• Manage internal and 3rd-party partner relationships required for an initiative.  

• 5-7 years of strategy consulting, corporate development, business development, or similar experience
• M&A experience, specifically with planning, Due Diligence and Integration
• Outstanding strategic thinking skills. 

• Bachelors Degree.
   

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