The Product Marketing Manager SMB will be responsible for the achievement of overall revenue and gross profit targets for Company services by marketing via multiple marketing and sales channels. 

Job Description:

The Product Marketing Manager SMB will perform all or some of the following Job description:

• Develop annual marketing plans that identify key market opportunities and meet the revenue growth goals for the business. Key focus will be on identifying key customer segments, defining the product opportunity, and implementing plans to capitalize on the opportunity, including focused campaigns and program development and execution across channels

• Lead multifunctional teams to effectively launch services and enhancements to existing services

• Develop and implement pricing strategies that maximize revenue and profitability

• Create innovative pricing, bundles and promotions

• Develop, test and iterate value proposition messaging

• Develop the annual revenue budget, including unit sales and pricing, and develop forecasts

• Develop appropriate marketing materials to support the business objectives, including web microsites, online content, white papers, interactive demos, brochures, etc.

• Maintain awareness of competitive activities, marketing strategies and tactics, and develop appropriate responses to minimize threat

• Work with other Marketing and Product Managers to develop product and services offerings and bundles that offer complete solutions for our customer base.   

• Bachelor's Degree or equivalent work experience
• MBA preferred but candidates with significant relevant experience and skills will be considered.
   

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