The Outbound Marketing Senior Consultant will be responsible for driving industry-focused thought leadership to help sales teams connect with and win with B2B customers.He/She will own and shape Company’s unique point of view for a key vertical, and develop materials and industry-related content to help Company grow this market.

The Outbound Marketing Senior Consultant will work as part of a core marketing team aligned to the vertical, and work closely with the vertical sales team and segment leadership team to position Company to win.

Job Description:

The Outbound Marketing Senior Consultant will perform all or some of the following Job description:

• Ownership of vertical marketing point-of-view and thought leadership content and collateral to support the business

• Ensure this vertical POV is consistent and flows through demand generation, sales enablement, marketing training, demand shaping, press & analyst relations, marcom, and vertical marketing initiatives

• Close collaboration with supporting teams including field marketing, AR/PR, Marcom, Business Intelligence, demand generation, sales plays, seeds, demand shaping and solution marketing

• Develop full suite of materials that feature Company’s position, including CXO presentations, thought leadership whitepapers, Industry briefing books for sales, relevant case studies, data sheets, vertical positioning of horizontal solutions, and other materials required to succeed in positioning Company as the right choice. 

• Excellent communication, leadership, and interpersonal skills
• Strong marketing domain knowledge
• Strong experience working with solution-focused sales and marketing teams
• Strong business acumen
• 5+ years of marketing experience.

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