The Online Marketing Associate will devise and execute a strategy to grow membership and an engaged subscriber base by working with all aspects of online marketing, specifically managing and learning multiple aspects of Company paid search and affiliate marketing customer acquisition campaigns.

Job Description:

The Online Marketing Associate will perform all or some of the following Job description:

• Manage acquisition marketing initiatives from ideation stage through launch to drive membership growth inCompany SEM and Affiliate channels

• Manage day to day relationship with agencies/vendors to ensure achievement of annual goals and efficiency metrics

• Build, maintain, and analyze performance reports making recommendations for improvements

• Develop multivariate tests to maximize site conversion for membership

• Create, implement, analyze, and optimize search campaigns across multiple search engines

• Manage affiliate publisher and network partnership relationships

• Partner with internal groups as well as lead external agencies to plan, develop, execute, and analyze online traffic driving opportunities

• Identify and test new growth opportunities in paid search and affiliate programs. 

• 1-3 years prior marketing experience
• Execution and knowledge of online marketing and pay for performance campaigns across channels, including SEM, affiliate, display, and mobile
• Experience with managing a bid management technology like SearchForce, Kenshoo, or Marin
• Experience with managing an Affiliate program like CJ, GAN, or Amazon Associates
• Perform marketing campaign analysis to identify most efficient channels and vehicles, and segment based on quality of customers acquired
• Passionately analytical, with outstanding verbal, written communication and presentation skills
• Highly motivated with ability to thrive in a fluid and demanding environment
• Detail-oriented with strong organizational and time management / prioritization skills
• Experience with web analytics tools such as Omniture and measuring campaign impact
• Proven ability to handle multiple projects, and deliver results
• Strong MS Office skills, including Excel and PowerPoint
• Ability to interpret data and make business recommendations.

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