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Job Summary:
The
Mobile Marketing Manager
will be responsible for developing and
managing mobile products, including apps
and mobile-specific internet sites, to
support Company marketing objectives of
enhancing the brand, acquiring new
customers and improving products. He/She
will also partner with others within
Marketing to promote awareness and usage
of mobile properties.
Job
Description:
The
Mobile Marketing Manager
will perform
all or some of the following Job
description:
-
Research,
define and manage the development and
deployment of new mobile products,
including apps and mobile-specific
internet sites and features
-
Develop
and manage a stable of "go-to" external
resources, ranging from independent
contractors to full-service agencies, to
ensure cost-effective design and
development
-
Coordinate activities of new
cross-functional mobile governance
committee
-
Partner
with internal Marketing Communications
and Corporate Communications groups on
product marketing initiatives, including
advertising, media relations, etc., to
increase awareness and usage of mobile
products and leverage mobile products to
help meet enterprise objectives
-
Perform
other
duties as assigned.
Minimum Requirements / Knowledge /
Skill For Mobile Marketing Manager Job
-
Five
years experience in Digital
Marketing to include two years of
experience within the mobile market,
including direct responsibility for
developing mobile and/or internet
products and features
-
Solid
working knowledge of behavioral
market research and content tagging
-
Practical experience in managing
technical projects, as well as
managing outside vendors
-
Superior analytical and data
management skills
-
Excellent communication skills,
including both written and verbal to
both technical and non technical
audiences
-
Ability to apply creative solutions
towards solving problems
-
Ability to manage a dynamic and
intense workload and prioritize
-
Manual dexterity sufficient to
operate office equipment.
Minimum Education Requirements /
Certification / Licensure For
Mobile Marketing Manager Job
Bachelor's degree in ITD, Marketing,
Digital Marketing or related field.
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