The Marketing Strategy Analyst will perform all or some of the following Job description:

• Develop subject matter expertise on internal and external sources of information (e.g., customer data, market data, industry data, etc.) for analyses to provide information for decision making

• Gain access to secondary data sources and in-house reporting tools (e.g., BIA, Data Warehouse, etc.) to gather data for analyses and decision making

• Gain consensus from team members and other stakeholders on assumptions used in different analyses to ensure accuracy of analyses

• Synthesize and analyze data to reach conclusions to support decisions of the Marketing Strategy group

• Identify the key trends in each region/product to determine how they impact customers, industry, competitors, and Company

• Consult with subject matter experts to develop a complete understanding of the relevant trends

• Prioritize the key trends to better understand and clarify Company’s ability to reach growth targets

• Establish a demand overview for each region/product combination, focusing on absolute and percentage growth by product, lane and commodity, to prioritize marketing efforts

• Assess changes in capacity/supply for the different region/product combinations to facilitate development of growth strategies

• Develop directional estimates of the future trend for yields in each region/product combination to assess Company’s future profitability

• Collect demand, supply and yield information to identify and prioritize marketing opportunities

• Identify the key competitors in each market segment and understand their market position relative to Company to assess competitive challenges

• Consult with subject matter experts to develop competitor profiles

• Develop Strengths, Weaknesses, Opportunities, and Threats (SWOT) analyses of key competitors to identify market advantages and disadvantages

• Analyze competitors’ current investments and strategies around each region/product to forecast potential future actions of key competitors

• Analyze current Company customer profiles by market segment (e.g., size, industry, etc.) to identify strategies for different customer segments

• Identify attractive customer segments and the respective service providers (Company competitors) to prioritize marketing efforts

• Work with Marketing Research on relevant customer related projects to gain insights into customer needs

• Develop an understanding of the critical buying factors for the attractive market segments to facilitate development of appropriate marketing strategies

• Create a plan to position the correct value proposition for attractive customer segments to improve effectiveness of marketing initiatives

• Visit customers to expand understanding of customer needs

• Evaluate and summarize analyses to communicate appropriate information to stakeholders

• Address stakeholder concerns and incorporate feedback and insights into conclusions and recommendations to facilitate decision-making

• Communicate recommendations to key stakeholders to gain consensus on future actions. 

• Bachelor's Degree.

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