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Marketing Service Specialist - Retail Banking Job Description

 

 

 

Job Summary:

The Marketing Service Specialist - Retail Banking, reporting to a Marketing Production Manager on the Retail Business Team, will work in Marketing Services supporting Company Business Banking line of business. 

Job Description:

The Marketing Service Specialist - Retail Banking will perform all or some of the following Job description:

  • Lead the development and execution of specific segment marketing plan components

  • Lead projects and programs as assigned

  • Interface with sales teams, service partners, and third-party vendors, which can include information providers, advertising agencies, graphic designers, copywriters, printers, direct mail houses and event management firms

  • Develop strong fundamental understanding of business segment strategies, products, and services

  • Actively participate in strategic business planning of assigned marketing projects, initiatives, and programs

  • Investigate and resolve significant risk issues, problems or conflicts related to a program; evaluate the implementation and the effectiveness of programs - determine successes and improvements going forward

  • Adhere to enterprise-wide brand guidelines; ensure consistency and accuracy in messaging to appropriate audiences

  • Obtain approvals ensuring the finished product meets business and corporate standards. 

Minimum Requirements / Knowledge / Skill For Marketing Service Specialist - Retail Banking Job

  • 5-7 years in marketing or related field
  • Ability to work on and often manage multiple projects, solve complex problems and deliver solutions under tight timeframes
  • Proficient with word processing, presentation and spreadsheet software
  • 3+ years of advertising/marketing agency experience
  • B2B marketing experience
  • Demonstrated high level of energy and a strong sense of urgency (when appropriately required)
  • High quality work ethic
  • Ability to work with little supervision
  • Excellent time management, project management and organizational skills
  • Excellent attention to detail
  • Excellent listening skills
  • Excellent verbal and written communication skills
  • Ability to be innovative, creative, and flexible
  • Ability to work independently or as part of a diverse team
  • Strong leadership skills and ability to develop and manage to a budget.

Minimum Education Requirements / Certification / Licensure For Marketing Service Specialist - Retail Banking Job

  • Bachelor's degree in marketing, business or equivalent experience.
     


 

 

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