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Job Summary:
The
Marketing Product Manager - Financial
Services will
be responsible for supporting the
multi-billion dollar Mass Market
portfolio within the Company Cards
portfolio.
Job
Description:
The
Marketing Product Manager - Financial
Services
will perform
all or some of the following Job
description:
-
Drive
cardmember engagement through the
strategic development of various
promotions across channels and
customer segments
-
Manage marketing campaigns from
conceptualization to development to
multi-channel implementation
-
Develop targeting strategy and
channel marketing plans for Mass
Market products, including the
development of new channels
-
Evaluate existing product
positioning and value propositions
to develop recommendations to modify
current positioning and product
benefits going forward
-
Manage the development of
differentiated customer experiences
and new customer communications
including emails, account online
messaging and customer letters
-
Provide a comprehensive assessment
of competitive offers within Mass
Market's target market to help
develop and guide the acquisition
and existing customer marketing
strategies
-
Create and foster relationships with
existing and new partners and
networks to develop value-enhancing
offers
-
Work
with cross functional teams to
determine program and targeting
opportunities as well as evaluate
feasibility of new offers.
Minimum Requirements / Knowledge /
Skill For Marketing Product Manager -
Financial Services Job
-
5
years experience in the financial
services industry with specific
focus on marketing, product
development and / or product
management
-
Ability to successfully interact
with various levels within the
organization, including senior
management
-
Strong project management skills
-
Strong marketing or product
management background
-
Ability to adapt to the changing
requirements of the business and
manage change with agility
-
Ability to collaborate with cross
functional teams and establish
strong result oriented partnerships
-
Ability to prioritize multiple
competing projects
-
Ability to think creatively
-
Solid
financial acumen
-
Strong communications, presentation
and influencing skills
-
Strong understanding of the
financial services / consumer card
market space
-
Experience within marketing or
product management.
Minimum Education Requirements /
Certification / Licensure For
Marketing Product Manager - Financial
Services Job
-
Bachelors
degree required and advanced degree
preferred.
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