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Marketing Manager Digital and Sponsorships Job Description

 

 

 

Job Summary:

The Marketing Manager Digital and Sponsorships will be responsible for building ad sales revenue for Company & driving the growth of one of Company’s flagship franchises. He/She will work closely with internal departments including sales, digital revenue development, editorial, design, product, analytics, and other marketing departments.

Job Description:

The Marketing Manager Digital and Sponsorships will perform all or some of the following Job description:

  • Partner with revenue development & ad sales teams to support development of advertiser proposals/pitches

  • Develop one-sheets outlining digital and mobile sponsorship opportunities

  • Build marketing plans to drive performance of active sponsorships and business initiatives

  • Manage conception, creation & scheduling of marketing creative for display ads and other marketing units across Company

  • Partner with editorial team on a daily basis for site promotion

  • Responsible for performance tracking of active sponsorships

  • Ensure delivery of every campaign & proactively resolve any underperforming campaigns

  • Manage day-to-day digital marketing for franchise tune-in and digital initiatives

  • Develop performance recaps of marketing programs and case studies as needed.

Minimum Requirements / Knowledge / Skill For Marketing Manager Digital and Sponsorships Job

  • 5 years of successful digital marketing and sales/support experience
  • Strong Marketing Strategist & Creative Thinker
  • Strong team player with a “roll-up-your-sleeves”, positive, energetic attitude
  • Proven track-record in program development through collaboration with multiple business divisions and across media platforms
  • Proven capacity to juggle multiple priorities, meet deadlines and thrive in a fast-paced environment
  • Understanding of digital advertising sales process, web analytics, ad networks, video, social media and mobile
  • Working knowledge and ability to interpret online metrics and research tools (i.e. comScore, @plan, Omniture, etc)
  • Strong presentation, interpersonal, oral and writing skills (PowerPoint, Excel, Word)
  • Ability to understand and quickly apply new technologies (ie. Social, Mobile, Tablet, Apps).

Minimum Education Requirements / Certification / Licensure For Marketing Manager Digital and Sponsorships Job

  • Bachelors degree.
     


 

 

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