The Marketing Development Manager-Public Sector will assist the Company qin driving growth in multiple segments of the market including: Local, State and Federal Government, as well as non-profit and higher education.

He/She will assist in the development of vertical and sub-vertical go-to-market strategies, build outbound marketing plans with a particular focus on messaging, enabling the Company sales force through deal support, training and sales tools and act as a point of contact with external entities such as trade associations, the press, and analysts.

Job Description:

The Marketing Development Manager-Public Sector will perform all or some of the following Job description:

• Monitor the market

• Perform insightful market research

• Make recommendations

• Assist senior leadership in the development of go-to-market strategies

• Work with Corporate Marketing to develop annual marketing plans including program development and event strategy

• Develop the messaging for the Public Sector

• Enable sales to be successful

• Assist individual sales executives in preparing for prospect engagement

• Provide content for impactful training

• Develop easy to use and meaningful sales tools

• Assist with RFP management

• Coordinate and maintain communication link between the field and corporate (e.g. portals, newsletters, training webinars, team calls)

• Assist Director – Public Sector Marketing with external evangelism

• Develop relationships with appropriate trade associations

• Assist with creation and editing of press releases

• Support analyst relations

• Enhance connection with existing customers. 

• MBA.
   

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