The
Marketing Communications Coordinator
will report to the Vice President of
Finance and Operations, and will be
primarily responsible for supporting the
management and administration of
marketing and communications efforts.
He/She will be accountable for creating,
implementing and overseeing
communications programs that maximize
the customer acquisition and retention
channel. The Marketing Communications
Coordinator will be directly responsible
for creating the content in all
communications materials that include,
but are not limited to, print and
digital advertisements, website and
social media content, press releases,
and sales literature.
The Marketing Communications Coordinator
will work closely with other marketing
personnel, field sales staff, and
external vendors in order to support the
successful execution of various
marketing projects.
Job
Description:
The
Marketing Communications Coordinator
will perform
all or some of the following Job
description:
Implement, monitor, and evaluate the
effectiveness of marketing
communications strategies
Coordinate projects and campaigns from
conception through execution with
thorough attention to detail, ensuring
that projects are delivered on time and
within budget
Work with
internal team, and outside vendors as
needed, to coordinate their timelines
and projects in order to help them meet
organization goals
Ensure
that corporate style and branding
guidelines are being followed by all
employees and partners
Develop
written marketing communications
copy/content for sales collateral,
direct mail, web content, social media
sites, tradeshow support materials, and
other educational or promotional
material as needed
Work in
partnership with internal graphic
designers and web developers, or outside
agencies, to develop innovative and
professional materials that reach set
target audiences
Update
website with new materials and content
as needed, following appropriate search
engine friendly guidelines
Create,
disseminate, and track the responses of
all electronic communications including
quarterly newsletters, monthly sales
promotions, and educational material
Oversee
all electronic advertising efforts
including, but not limited to, Google
Pay-Per-Click Programs, banner
advertisements, and whitepaper
sponsorships
Manage
public relations efforts: develop an
editorial calendar, draft press
releases, and pitch new stories to
editorial boards
Stay
abreast of changes in the marketing
environment and make recommendations for
ongoing improvements
Research
competitive products by identifying and
evaluating product characteristics,
market sharing, pricing, and advertising
Monitor
budgets by comparing and analyzing
actual results with plans and forecasts
Report on
project and campaign outcomes,
monitoring social media and other
creative outlets as assigned.
