The
Marketing Automation Consultant will
be responsible for providing best
practice marketing automation direction,
implementation assistance, and ongoing
operational support for Eloqua and sales
force automation systems.
He/She
will
drive the design, implementation, and
testing of demand-generation marketing
programs, lead-nurturing programs, lead
scoring, prospect/customer segmentation,
and automated communications programs
within the Eloqua platform.
Job
Description:
The
Marketing Automation Consultant
will perform
all or some of the following Job
description:
Configure
and deploy marketing automation
solutions and integrate them with client
CRM systems
Work with
clients to design and execute automated
marketing campaigns and programs such as
Lead Scoring and Lead Nurturing
Perform
Demand Generation/Outsourced Marketing
tasks on behalf of clients including
creation of email/landing
pages/templates and web form templates
Assess
marketing automation performance and
provide recommendations to clients
Serve as
a Best Practice Consultant and hands-on
expert with marketing automation and CRM
systems
Advise on
best practices with regard to marketing
automation capabilities, testing,
projected results.
