The Marketing Analytics and Strategy Lead will be primarily responsible for developing and implementing marketing predictive modeling and segmentation strategies; collaborating with the Marketing Communication team members, sales and business leaders within Company to recommend and implement individual campaigns, test and control processes.

He/She will model performance analysis in conjunction with cross-functional teams and will recommend and initiate on-going modifications. He/She will link modeling/segmentation techniques to business results, which are critical to success.

The Marketing Analytics and Strategy Lead will manage the members of the Data Analytics and Operations team by providing high level direction to the campaign strategy for the Company.

Job Description:

• Serve as a subject-matter expert in the area of statistical analysis and direct marketing targeting strategies

• Initiate and drive business strategies

• Perform predictive modeling and segmentation development

• Test design and marketing measurement

• Be a subject matter expert to answer questions and perform database queries/analysis that support engagement efforts using Unica Campaign Management software and Predictive Insights

• Perform oversight and support of generating campaigns (direct mail, IVR, email, call center, web) measuring response, calculating ROI and other performance measurements and creating demographic and segmentation profiling

• Play leadership role in driving analytics strategy including managing projects involving cross-functional teams

• Work directly with other marketing team members and cross-functional teams to gain understanding of business needs

• Analyze the success of new program initiatives and determine ways to enhance existing processes

• Produce and present Excel spreadsheets and PPT reports that communicate/translate results derived from the database into meaningful charts and insights that are easily understood and valued by internal and external audiences

• Perform oversight of timelines and schedules for campaigns and analytics, and external resources (off-shore, contractor, vendor)

• Develop direct team members career growth through career development plans and provide insight and direction on a day to day basis. 

• 7+ years experience in analytics, CRM, direct response, and segmentation
• 3+ years previous experience in management or supervisory
  Advanced Excel skills
• Strong relationship management skills
• Ability to work in matrix environment
• Health plan, pharmaceutical or employee benefits experience a plus
• Unica Campaign Management, Predictive Insights and Cognos Reporting experience preferred
• Knowledge of SQL or computer programming a plus.