The
Manager Web Marketing will
be responsible for managing a team
responsible for designing the web
customer experience across Company
websites, and official social sites
(referred to as the web ecosystem). The
experience design is based on customer
need states and is optimized to meet
these needs across each stage of the
customer lifecycle throughout the web
ecosystem. Primary drivers of the
experience design are marketing
campaigns and complex projects.
The
Manager Web Marketing will also be
responsible for driving improvements to
the overall web experience through
day-to-day updates and short/long term
site enhancements. He/She will partner
within the Web Strategy Team, external
agencies, and internal stakeholders
while supporting cross functional
initiatives.
Job
Description:
The
Manager Web Marketing
will perform
all or some of the following Job
description:
Manage
and provide leadership, mentoring,
coaching and career development planning
for team members ensuring productivity
is maximized and quality is delivered
Design
and manage customer experience across
the web ecosystem while being held
accountable for results
Evaluate
agency and vendor recommendations on how
to enhance customer web experience and
develop strategies and tactics
accordingly
Work
closely with senior leadership to
develop customer experience roadmap and
prioritize features and project based on
resources and ROI impact
Lead and
drive key high-impact initiatives
assigned by senior leadership and act as
the product evangelist to build
awareness, understanding and support of
the web ecosystem and its features
cross-organizationally
Manage
large-scale innovative web strategy,
oversee the development of business
plans, roadmaps, and timelines to drive
strategy through to adoption
Partner
with internal functions to gain
alignment, buy-in and influence them
based on business needs
Manage
external agencies, vendors and partners
throughout the campaign or large-scale
initiative
Represent
Company on external Web Marketing,
Sales, and Care functionality and
enterprise projects /enhancements that
impact website properties
Assess
organizational readiness to support new
campaigns, products, technologies, and
act as Web Strategy team representative
for deployments
Provide
direction to agencies, vendors and 3rd
parties
Develop
campaign and site enhancement metrics
and associated forecasts with direct
reports
Ensure
reports are run frequently to track
actual against forecast
Work with
direct reports to develop observations
and make recommendations to senior
leadership
Ensure
execution of agreed upon recommendations
Conduct
competitive and industry best-practice
analysis, monitor web industry trends,
and make recommendations that impact
overall 2-3 year strategy/roadmap built
by senior leadership
Provide
mentoring and coaching to direct report
Web Experience Design Managers in all
aspects of Company's Web Experience
Design methodologies and deliverables
Also
responsible for other Duties/Projects as
assigned by business management as
needed.
Minimum Requirements / Knowledge /
Skill For Manager Web Marketing Job
3 +
years of successful team leadership
measured by employee satisfaction,
development and retention
6 +
years product management and
experience design in consumer
internet (web eCommerce or Self
Service) business, working with
agencies, UI designers, information
architects, developers, QA and other
cross functional groups to implement
web customer experiences
6 +
years experience creating and
writing effective program and
creative briefs, business
requirement documents, use cases,
test cases, functional requirements
and business cases for large Web
specific projects (+ $2 million)
6 +
years driving/influencing Web Design
(User Interface) & site architecture
experience including business
requirement document development
Proficient in brand and product
engagement, e-commerce, web
self-service, customer loyalty and
cross sell technologies
Proficient in Excel, Word, Outlook,
PowerPoint and Visio
Ability to monitor business
intelligence data and provide
recommendations for website
enhancements
Solid
knowledge of online/Internet A/B
testing concepts and execution
Solid
knowledge of middle layer and
back-end system integration
Working knowledge of HTML, XML,
scripting, .NET, ASP and other
current Web technologies.
Minimum Education Requirements /
Certification / Licensure For
Manager Web Marketing Job
