The Manager Marketing – Sports and Digital Properties will be responsible for leading the development and execution of integrated marketing plans for Company's digital properties. 

Job Description:

The Manager Marketing – Sports and Digital Properties will perform all or some of the following Job description:

• Oversee the development and execution of integrated marketing plans to drive affinity, awareness and usage of Company’s digital properties

• Direct and lead external agencies and internal creative resources in the development and execution of creative campaigns that are on strategy, on time and on budget. This includes but is not limited to the production of television, print, radio, out-of-home and online advertising, consumer promotions and social media

• Work closely with Research, Media and CRM to determine targeting and messaging strategies for each property

• Monitor, measure, and optimize all communications to ensure marketing plans are as effective and efficient as possible

• Identify insights/opportunities to grow consumption and usage

• Work closely with key counterparts in the Company Digital Media Group to participate in the product development process, understand the product pipeline and brainstorm ideas for new features and new products

• Collaborate with Digital Media in the development and execution of all marketing materials to ensure the products are accurately represented

• Cultivate relationships with key internal and external constituencies including: Marketing counterparts in Sports, Brand, Media, Synergy and Creative Services. Company Digital Media, Company Research, Company Customer Marketing and Sales, Company Media Networks Group, Corporate Communications, Company on-air talent, and various Company/Partners stakeholders

• Partner closely with the Digital Sales group to drive incremental revenue while building and supporting the Company Brand and specific Company digital products.