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Manager Marketing Solutions Job Description

 

 

 

Job Summary:

The Manager Marketing Solutions will be responsible for overseeing the identification, development and deployment of Company technology solutions. He/She will determine positioning and training for Company’s sales workforce for technology solutions and other marketing initiatives.

The Solutions Marketing Manager will participate in the development of topics and solutions detail for external customer messaging management and internal sales collateral materials, along with supporting content and coordination of events with vendors.

Job Description:

The Manager Marketing Solutions will perform all or some of the following Job description:

  • Develop and/or support measurements of success of integrated marketing plans and implement operational requirements for technology solutions

  • Monitor performance against current year plan (variance analysis) and take corrective action as required

  • Conduct market assessments to prioritize gaps in Company’s technology solution portfolio

  • Lead customer research projects to better understand Company technology solutions, customer needs, and the most effective ways to communicate with target audience

  • Integrate Company solution strategy and go-to-market plan within customer segment marketing plans (Small, Medium and Large Business, Healthcare, Education and Government

  • Integrate Company technology solution strategy within the Company Sales Channel territory plans for every targeted customer segment. (Small, Medium and Large Business, Healthcare, Education and Government, Vertical Industries)

  • Partner with Communications & Brand Management to ensure customer message management is integrated into all marketing vehicles

  • Partner with Strategic Solutions & Services team to ensure appropriate sales, pre-sales engineering and technology specialists and solution architects tools and resources are available

  • Implement and manage key sales support projects to drive attainment of revenue and profitability goals

  • Maintain technical knowledge and market positioning of Company technology solutions for the Sales Channels and Strategic Solutions & Services teams

  • Keep up to date of customer “pain points.” Address topics and corresponding content customer message management vehicles and sales support collateral pieces

  • Collaborate with vendors, outside agencies and internal stakeholders to coordinate activities to support an integrated marketing plan for executing the revenue objectives of each solution

  • Develop event demonstrations with partners based upon each Company Segment Marketing plan.

Minimum Requirements / Knowledge / Skill For Manager Marketing Solutions Job

  • Proven success in product development/management, as well as working experience with customers segments
  • Demonstrated program/project management experience
  • Proficient in Microsoft Office applications
  • Excellent written and verbal communication skills with the ability to effectively interact with all stakeholders including senior leadership
  • Demonstrated ability to manage multiple priorities simultaneously and quickly adapt to the changing needs of the business
  • History of proactively collaborating with stakeholders and building strong cross-functional relationships.

Minimum Education Requirements / Certification / Licensure For Manager Marketing Solutions Job

  • Bachelor’s degree in Marketing and/or 5 years of technology marketing experience in a business to business environment.
     


 

 

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