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Manager Marketing and Funds Administration Job Description

 

 

 

Job Summary:

The Manager Marketing and Funds Administration will be  primarily responsible for managing and coordinating all marketing, sales support, and internal communication for Investment Management and Funds Company. He/She will also be responsible for developing and implementing marketing strategies which assist the business lines in achieving their growth and profit objectives.

The Manager Marketing and Funds Administration will manage the Company Marketing Specialist, and Funds Administration Manager. He/She will work with the Bank’s internal marketing department, as well as outside design and marketing firms. In addition, He/She will oversee the overall business management of the Bank’s mutual fund family. Mutual Fund management responsibilities include: service provider oversight, revenue analysis, fund administration, working with Fund Counsel to manage all required legal and regulatory filings, and managing the production and updating of all marketing materials including websites.

The Manager Marketing and Funds Administration will will also be responsible for preparing budgets, analyzing mutual fund trends, offering product recommendations, and making product-pricing recommendations.

Job Description:

The Manager Marketing and Funds Administration will perform all or some of the following Job description:

  • Manage existing marketing materials, including internal and external websites and third party data base systems; manages quarterly production of pitchbooks, fund and strategy Fact Sheets, and other performance reporting pieces

  • Research, develop, write and edit effective responses to Requests for Proposals as well as the descriptive content in third party database systems used by external prospects

  • Research, develop, write and edit effective product brochures and Finals Presentations

  • Coordinate with internal marketing department for layout, graphics and printing

  • Research the external customers and manage a marketing campaign (working with the Bank’s internal marketing department) to increase awareness, build credibility and identify opportunities for Company products and services

  • Research the communication needs of each of Company internal business line partners and develop and manage a communication plan to meet those needs

  • Participate as a member of the Company Product Priority Committee to identify areas of product improvement, and provide input and guidance regarding the priority and design of new product development

  • Manage and oversee the Fund Administration Manager to ensure all aspects of the administration of the mutual funds is being managed effectively

  • Manage all areas of risk associated with the management of the mutual funds

  • Manage and provide oversight for the service providers to the Fund family including vendor assessment, market fee analysis, and overseeing vendor search and selection process

  • Negotiate contracts with vendors who provide services for fund family: administrative, accounting, legal, and marketing. 

Minimum Requirements / Knowledge / Skill For Manager Marketing and Funds Administration Job

  • Extensive knowledge of marketing principals including product management, development, and positioning
  • Extensive knowledge of mutual fund organization and distribution systems
  • Advanced knowledge of various securities, investment-related products and services i.e. stocks, bonds, and asset allocation programs
  • Excellent analytical and organizational skills
  • Self-motivated/goal oriented
  • Ability to make effective pricing recommendations in order to meet revenue and profitability goals
  • Excellent interpersonal skills including oral and written communication skills, ability to prepare and deliver persuasive oral presentations
  • Excellent PC skills including spreadsheet, word processing, and presentations applications.

Minimum Education Requirements / Certification / Licensure For Manager Marketing and Funds Administration Job

  • Bachelor’s Degree in Marketing or a related field and 7+ years experience in mutual fund marketing; Or 13+ years of equivalent work experience.
     


 

 

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