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Job Summary:
The
Manager Interactive Marketing will
manage the overall channel strategy and
oversee campaigns for all optimized
content on the site as well as lead the
strategic vision for personalization.
Job
Description:
The
Manager Interactive Marketing
will perform
all or some of the following Job
description:
-
Champion the development of our new
digital relationship care strategy
that aims to deliver the right
content at the right time to every
customer who interacts with our site
-
Develop, design and test interactive
campaigns utilizing our Oracle
personalization engine
-
Lead
analysis of campaign results and
make decisions on best practices
-
Create, maintain and enforce
creative guidelines for the site
that enhance the overall user
experience
-
Develop and/or enhance the offer
strategy for existing optimized
marketing placements on Company
website.
Minimum Requirements / Knowledge /
Skill For Manager Interactive Marketing Job
-
2-5
years of experience with Digital
Marketing
-
Strong experience with Excel and
using pivot tables
-
Strong strategic thinker with
exceptional analytical,
communication and presentation
skills
-
Online Experience preferred; clear
understanding of online technologies
and online marketing
-
Excellent organizational and project
management skills (attention to
detail, project management, handling
multiple priorities, managing tight
timelines) are critical
-
Expert at influencing and
collaborating with peers, leaders
and business partners
-
Willingness to educate and generate
enthusiasm and engagement for the
channel.
Minimum Education Requirements /
Certification / Licensure For
Manager Interactive Marketing Job
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