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Job Summary:
The
Manager Consumer Seller Marketing will
be responsible for developing and
executing campaigns and marketing
programs targeted to the Consumer Seller
segments that result in acquiring,
retaining, and reactivating consumer
sellers.
Job
Description:
The
Manager Consumer Seller Marketing
will perform
all or some of the following Job
description:
-
Improve selling experience and
deliver on the Company strategy
(value, selection, trust). Includes
responsibility for marketing
metrics: new seller acquisition,
seller acquisition and lapsed seller
reactivation
-
Identify campaign strategies and
plans, manage and execute marketing
campaigns supporting C2C goals while
on brand for Company
-
Define campaign objectives, metrics
for success
-
Partner and execute campaigns with
internal marketing teams that own
these channels: Including
Relationship Marketing email and
onsite, Display Advertising, Paid
Search
-
Partner and execute PR campaigns
with PR.
Minimum Requirements / Knowledge /
Skill For Manager Consumer Seller
Marketing Job
-
Ability to define and integrate
customer research and insights into
marketing strategies and campaigns
-
Direct marketing or internet
marketing experience; at least half
of the total years experience out of
5 plus years experience total
including strong target audience
definition
-
Agency management experience
-
Proven track record of campaign
development and execution with
measured results
-
Ability to manage multiple
priorities, strong attention to
detail, and ability to balance
strategy with tactical execution
-
Database marketing experience a plus
but not required.
Minimum Education Requirements /
Certification / Licensure For
Manager Consumer Seller Marketing Job
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