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Job Summary:
The
Manager Affiliate Marketing will work
with respective sales teams to
proactively initiate, develop, and
execute strategic marketing and
promotional activities to drive demand,
carriage, and new system launches for
all Company Media Networks. He/She will
communicate, customize and assist in
executing all marketing and promotional
initiatives developed by Company Brand
Teams and unique opportunities as they
pertain to sales goals and markets.
Job
Description:
The
Manager Affiliate Marketing
will perform
all or some of the following Job
description:
-
Develop
affiliate corporate marketing strategies
to drive Company distribution and
renewal goals
-
Translate
brand strategies to influence affiliate
corporate and local sales/marketing
efforts
-
Develop
creative solutions and new approaches
utilizing Company assets to drive
affiliate corporate and local sales and
marketing goals/objectives
-
Collaborate with Company National
Accounts, Field Sales and Affiliate New
Technology sales teams to ensure
account/brand specific marketing
activities are aligned with both
corporate and regional sales strategies
-
Partner
with Company Field Sales to provide
necessary creative direction, brand
guidelines, research and relevant
programming/brand/network information to
define local marketing activities
-
Serve as
primary liaison between Company sales
and brand teams, partnering with sales
to ensure all necessary information is
compiled to appropriately activate brand
teams on agreed upon marketing efforts
-
Attend
affiliate corporate and regional
meetings to provide marketing
consultation where appropriate
-
Collaborate with Company brand teams on
the development of affiliate specific
campaigns, promotions and assets aligned
with corporate sales strategies and
local game plans
-
Utilize
all pertinent information provided by
Company sales teams to ensure accurate
and timely delivery of requested
assets/campaign materials to support
regional marketing efforts
-
Drive
demand and awareness of Company
distribution priorities incorporating
pressure and usage tactics into
appropriate account strategies
-
Maintain
direct relationships with affiliate
corporate marketing teams and serve as
day-to-day contact, and serve as project
manager for account specific national
campaigns
-
Work with
Company sales, brand and finance teams
on planning and execution of contractual
marketing funds including development
and execution of national promotional
programs and campaigns
-
Affiliate
Marketing expert on select products and
services with knowledge and awareness of
network marketing and affiliate
marketing activity, linear and
multiplatform programming.
Minimum Requirements / Knowledge /
Skill For Manager Affiliate Marketing Job
-
Strong ability to build and maintain
internal and external relationships
-
Thorough understanding of marketing
fundamentals, including strategic
development, creative development
process and budget management
-
Ability to generate ideas and new
concepts/positioning as it relates
to supporting sales goals
-
Excellent budget, project and people
management, inter-personal
communication, presentation,
organization, and computer skills
necessary
-
4+
years sales and/or marketing
experience, preferably in a cable
television or new media content
environment
-
Strategic analysis - Ability to
evaluate business opportunities as
well as understand the big picture
and far reaching implications (both
positive and negative) that the
opportunity could have on the larger
Company business
-
Execution mindset - Very strong
commitment, focus and persistence to
drive complex, multi-faceted
projects to completion on
challenging timelines
-
Strong attention to detail and
accountability
-
Strong Team work - Ability to
communicate regularly and
effectively within the Affiliate
Marketing, Affiliate Sales and
Marketing and across appropriate
Company teams
-
Committed to “making those around
you better” and contributing to the
values and success of the overall
team.
Minimum Education Requirements /
Certification / Licensure For
Manager Affiliate Marketing Job
-
BA or
BS in a related field. Graduate
degree a plus.
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