|
Job Summary:
The
Lead Digital Marketing Communications will be
responsible for researching, defining,
developing, and executing an integrated
digital content strategy. He/She will be
a leader that can help set the strategy,
develop program tactics, and execute a
content plan to successfully increase
customer on-line engagement, advance
Company positioning and consideration,
and support lead nurturing campaigns to
increase the sales pipeline. Plan would
be informed by knowledge of buyer
behavior, ABS marketing and sales
priorities, and an understanding of
market landscape and key competitor
positioning.
Job
Description:
The
Lead Digital Marketing Communications
will perform
all or some of the following Job
description:
-
Conduct
and evaluate buyer behavior research,
profiling target audiences and their
purchase decision-making process
-
Define
content strategy and lead the
development of a Company point of view
framework for targeted content areas
which includes competitive positioning
perspective
-
Develop
blueprint for required content, media
type, and merchandising plans
-
Source
content in support of plan, working with
both internal and external parties to
deliver
-
Partner
with Marketing Analytics team to test
effectiveness of topic selection, media
mix and placement strategies
-
Lifecycle
manage program content requirements.
Minimum Requirements / Knowledge /
Skill For Lead Digital Marketing
Communications Job
-
5+
years of marketing experience
involving both online and offline
marketing programs
-
Knowledge of content merchandising
and marketing best practices
-
Proven track record of content
strategy execution driving
successful lead generation results,
preferably in B2B telecommunications
environment
-
Outstanding written and oral
communication skills and the ability
to work effectively across teams in
a matrixed environment
-
Exceptional organizational and
problem solving skills and proven
program leadership capabilities
-
Proficient using Microsoft Office
products including Word, Power
Point, Excel and Outlook
-
Seven
or more years related experience in
marketing, communications, or
advertising, etc.
-
Knowledge of telecommunications
industry and terminology including
wireless
-
Strong strategic development
background, including development of
plans and presentations
-
Solid
understanding of media planning
-
Ability to work with multiple levels
of management throughout
organization.
Minimum Education Requirements /
Certification / Licensure For
Lead Digital Marketing Communications Job
-
Bachelor's degree in marketing,
advertising, communications or
related discipline.
Find More Marketing Job Descriptions Here
|
