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Job Summary:
The
Inside Marketing Representative will be responsible for
extending market coverage in each
segment for Sales as well as for
Services by executing outbound campaigns
via phone and email which produce leads
to support sales pipeline.
The
Inside Marketing Representative works
directly for the Inside Marketing
Manager (IMM) under the guidance of a
Supervisor and also works closely
together with Field Marketing, external
vendors and with ISEs.Job
Description:
The
Inside Marketing Representative will perform
all or some of the following Job
description:
-
Plan
activities to generate leads using
the most efficient means in
collaboration with the Marketing
Manager
-
Align
with sales colleagues for most
effective execution planning and
covering all routes to market
-
Generate and qualify leads through
proper means (cold calling, phone
campaigns, web-chats, email actions,
etc.) (60% of time for outbound
agents)
-
Pass
qualified leads to Inside or Field
sales resource (10% of time)
-
Regularly review of lead pipeline
and progression
-
Proactively give qualitative and
quantitative feedback to marketing
on campaigns (10% of time for
inbound and outbound agents)
-
Document all the campaign execution
and lead management activities using
corporate systems correctly (10% of
time for outbound agents)
-
Participate in activities to enhance
lead generation skills.
Minimum Requirements / Knowledge / Skill
For Inside Marketing Representative Job
Three plus years sales experience.
Property & Casualty insurance /
Financial industry experience a plus
Analytical problem solving – Ability
to gather and analyze facts and
data, draw correct inferences from
the information: weighs alternatives
and presents logical solutions to
problems
Organization and Planning – Ability
to manage own time, activities;
identify specific activities
required to accomplish objectives,
rank then in order of importance and
coordinate and take action to
achieve desired results
Communication – Ability to convey
ideas and information in a clear,
concise and persuasive manner;
adjust presentation to different
audiences
Team Participation – Ability to
contribute to the common effort
Customer Service – Ability to
develop good rapport with agents and
other company personnel; conduct
activities in a manner which
enhances company reputation.
Minimum Education Requirements /
Certification / Licensure For
Inside Marketing Representative Job
Bachelor's degree.
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