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Global Marketing Manager Job Description

 

 

 

Job Summary:

The Global Marketing Manager will be responsible for leading the development & implementation of the marketing plans for the Company division, which is designed to grow sales and market share in each of the business units/major markets.

Job Description:

The Global Marketing Manager will perform all or some of the following Job description:

  • Identify market/customer opportunities, execute against positioning strategy and develop supporting programs for the strategic initiatives

  • Manage/influence a matrix of 10-20 individuals across and within all business units. These include outside vendors, consultants, and employees on project teams accountable for the development of marketing, sales and operations materials

  • Co-develop strategies to integrate and communicate differentiation factors & value proposition(s) under a unified brand

  • Co-develop and coordinate message consolidation across business units in partnership with other marketing team members

  • Play the leading role in developing promotional concepts and programs that are focused on supporting the VPs of Business Development and their key accounts

  • Monitor and evaluate competitor and client intelligence and develop appropriate strategies to optimize potential opportunities

  • Provide strategic thought leadership to Sr. Director of Marketing

  • Manage a variety of projects including: site development, marketing, and internal/external communications

  • collaborate with internal PR team and external marketing and media partners 

Minimum Requirements / Knowledge / Skill For Global Marketing Manager Job

  • Knowledge of regulatory guidelines: GLP, GMP, GCP, and CLIA a plus
  • Experience selling, marketing, or working in operations at companies that sell to pharmaceutical companies are preferred
  • 8+ years of experience in marketing & sales with science oriented companies that sell products or services to Pharmaceutical, Biotechnology, Diagnostic, or Medical Device companies (e.g. CRO or a life science provider - analytical instruments and reagents, other services)
  • 8+ years of experience in planning, developing and launching of product/services
  • Previous experience with drug development process from pre-clinical development through commercialization
  • Previous experience working in a global marketing environment while working with different cultures
  • Previous experience working in a PR driven environment while providing marketing efforts.

Minimum Education Requirements / Certification / Licensure For Global Marketing Manager Job

  • Bachelor's degree in marketing or life sciences.
     


 

 

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