The
E-Marketing Manager will be working
closely with the Managing Director of
Marketing and Communications and will be
responsible for all aspects of the
organization's online and offline
marketing presence. Additionally, He/She
will create, execute, optimize and
maintain all online marketing efforts
including the website, email campaigns,
social media, SEO and SEM, affiliate
relationships, direct mail programs, and
other online mechanisms.
The
E-Marketing Manager will be expected to
test and (where successful) optimize new
and innovative ways to reach the
organization's internal and external
audiences both on and off-line.
Job
Description:
The
E-Marketing Manager
will perform
all or some of the following Job
description:
Develop insightful, creative and
effective strategies and tactics to
ensure an effective online and
offline presence consistent with
brand voice and standards
Create and oversee online and
offline acquisition and retention
strategies to increase customer and
volunteer engagement as well as
donation
Analyze web usage trends to improve
and/or add functionality to the site
Investigate new technology and
enhancements to increase revenue,
brand awareness and improve overall
customer experience
Translate user testing and customer
support feedback into
feature/function requirements
Develop comprehensive plans to
critically analyze the results of
digital and offline direct marketing
solutions
Create revenue-generating strategies
using: online advertising, Google
Adsense, Yahoo Search, SEM, blogs
RSS, podcasts, etc.
Manage the planning and buying of
paid search and banner advertising
as well as initiate and manage
online viral initiatives and
promotional partnerships
Manage and execute community
management processes (i.e. social
media, blogging, etc.)
Perform daily system monitoring,
verifying the integrity and
availability of all hardware, server
resources, systems and key
processes, reviewing system and
application logs, and verify
completion of scheduled jobs such as
backups and updates
Perform regular security monitoring
to identify any possible intrusions.
Minimum Requirements / Knowledge /
Skill For E-Marketing Manager Job
Ability to conceptualize, manage and
optimize an organization's website,
SEO and SEM strategies
Ability to successfully create and
execute online and offline marketing
and fundraising efforts
Excellent copywriting skills
Proven experience developing
successful social media campaigns
Proven ability to develop and
maintain effective, collaborative
working relationships at all
organizational levels
Proven ability to work on numerous
projects concurrently while
achieving results and meeting
deadlines with a positive attitude
and cool demeanor
Experience with MS Excel, Word,
Access, and PowerPoint
