The Director Online Marketing & eBusiness Intelligence will work closely with sales, marketing, merchandising, eCommerce, and other functional areas within Company and will lead a team of specialized managers that provide technical and business expertise ensuring Marketing’s positive contribution to the business’s sales, margin, and customer satisfaction goals.

The Director Online Marketing & eBusiness Intelligence will oversee a highly dynamic and strategic function, leveraging new technologies and tactics to support the growth and evolution of Company’s business.

Job Description:

The Director Online Marketing & eBusiness Intelligence will perform all or some of the following Job description:

• Direct the development, management and implementation of online marketing strategies that will improve lead generation, increase new business acquisition and effectively drive existing account sales and profitability for Company

• Spearhead collaboration with Sales leaders on the development of a comprehensive online marketing roadmap that will provide Company an additional channel of qualified leads

• Direct the development, standardization, and execution of the brand across all online channels

• Oversee online campaigns and initiatives from concept to implementation and analysis for all online vehicles including Marketing and eCommerce sites, online catalogs and customer micro sites

• Direct new customer lead generation and acquisition through search engine optimization, paid search, display ads, social media, and mobile applications

• Collaborate with eBusiness Intelligence to define, report, and interpret analytic results for all Company online channels. Leverage analytical insights to drive effective decisions

• Lead in the evaluation, selection and management of agency partners

• Build a team of industry experts that provide innovative online solutions that increase leads and maximize sales

• Oversee the development and management of eBusiness Intelligence strategy for Company online platforms and campaigns

• Leverage key customer insights to drive increased lead generation, acquisition, conversion and retention

• Define eBusiness analytics and onsite search strategy for Company’s eCommerce and Marketing platforms including emails, online catalogs, affiliates, display ads, paid search, social media, mobile apps, and surveys

• Provide ownership of the Omniture analytics platform, including actionable insights from all online channels to improve user experience and maximize revenue

• Provide oversight and support of online merchandising for two eCommerce sites to increase margin and customer satisfaction through improved demand shaping, assortment ranking and user experience insights

• Oversee the tagging strategy and data collection for all online eCommerce and marketing channels

• Manage and foster third-party vendor relationships to provide thought leadership and leading edge solutions

• Build a team of industry experts on Search platforms including, Recommind, Endeca, and Lucene

• Manage and develop the team

• Foster a positive, creative and technologically-inspiring team environment

• Bridge eCommerce and Marketing through shared best practices that leverage expertise and maximize resources across all departments

• Challenge associates to become the recognized leaders of online solutions in Company, including the use of forward-thinking channels such as social media and mobile

• Create strong cross-functional relationships across multiple Company locations and field teams

• Coach and develop associates to meet or exceed business objectives and attain personal career goals

• Allocate resources and workload in alignment with the needs of the business

• Manage marketing budget and team of ~20 online marketing professionals.

• Bachelor’s Degree
• MBA in Marketing or equivalent experience in Online Marketing or eBusiness preferred.
   

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