The Director of Marketing will be responsible for developing a Marketing Plan and go-to-market strategy that considers industry dynamics and competitive offerings. He/She will champion "product development" to make sure Company enjoys competitive advantage. The Director of Marketing will develop and manage all aspects of Company branding campaign - including development of all marketing materials. 

Job Description:

The Director of Marketing will perform all or some of the following Job description:

• Conduct market research and/or direct outsource marketing companies to complete thorough market due diligence

• Draft a Marketing Plan for the launch of products - to include customer segmentation and go-to-market strategy, with needed capitalization

• Update Company Marketing Plan

• Guide all aspects of "product development" to insure differentiation and advantage relative to competitive offerings

• Develop pro forma for Company business, with detailed assumptions and requirements

• Manage development of brand strategy, marketing standards and collateral material

• Revise website, conference and advertising venues to optimize positioning

• Collaborate with sales force to develop sales tools.  

• Demonstrated assessment of new markets and launch of new product offerings via detailed market analysis
• Advanced analytical skills-comparative databases
• Proficient use of MS Office Suite products (MS-Word/MS-Excel/MS-PowerPoint/MS-Access)
• Superb Interpersonal Skills
• Demonstrated excellence in communications
• Direct relevant experience to include drafting and presentation of comprehensive Marketing Plan to Executive team and Board
• Successful track record in Product development in B2B service arena.

• Bachelor's degree with more than 7 years of relevant experience.
   

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