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Job Summary:
The
Director Mobile Marketing will
direct, manage and collaborate on all
marketing aspects of Company’s mobile
business, with a focus on collaborating
with key stakeholders to optimize the
mobile product roadmap, working closely
with product development to ensure
Company
mobile offerings deliver the highest
quality experience for its target
audience, and leading cross-functional
teams to plan and execute
results-oriented marketing and
distribution campaigns.
Job
Description:
The
Director Mobile Marketing will perform
all or some of the following Job
description:
-
Collaborate with mobile product
development to plan and optimize
Company’s mobile product slate
-
Responsible and accountable for
maximizing Company mobile P&L, helping
to drive profitability and growth
-
Responsible for all aspects of product
marketing for Company’s mobile slate,
working in partnership with product
development to ensure the delivery of
high quality consumer experiences - lead
the establishment of product features
required to address competitive market
conditions and evolving digital business
models to maximize business plan
objectives
-
Effectively collaborate with
cross-functional teams to plan and
deliver successful marketing campaigns
for all mobile products, including close
collaboration with Company Publishing
stakeholders for global marketing,
consumer marketing, channel marketing,
sales and business development
-
For key
Company franchise initiatives, work
closely with franchise marketing and
product teams to develop and implement
dynamic, connected marketing plans on
mobile platforms
-
Plan and
deliver comprehensive and successful
product lifecycle management, including
pricing optimization.
Minimum Requirements / Knowledge /
Skill For Director Mobile Marketing Job
-
Strong interest in and passion for
interactive products, specifically
mobile and online
-
10-15
years experience in digital and/or
mobile marketing, consumer packaged
goods marketing, or entertainment
product marketing
-
Track
record of developing and directing
world-class marketing plans in the
mobile or related industry
-
Strategic thinker and creative
marketer
-
Self-starting, motivated business
leader with a strong work ethic and
focus on results
-
Ability to collaborate with and
influence peers to overcome
obstacles
-
Excellent team collaborator with
organizational savvy, including the
ability to work well within
cross-functional teams, generate
buy-in from those teams, and manage
both up and down within the
organization
-
Ability to exhibit comfort and
flexibility working in a dynamic
environment with changing priorities
and competing needs
-
Excellent written and verbal
communication skills
-
Great
presence, with ability to present
with confidence to the executive
level
-
Strong leadership skills
-
Excellent project management skills.
Minimum Education Requirements /
Certification / Licensure For Director
Mobile Marketing Job
-
BA in
Marketing, Business or related field
-
MBA
preferred.
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