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Job Summary:
The
Director Marketing Strategy & Planning
will be responsible for helping to
manage and grow target consumer segments
profitably. He/she will leverage
consumer segment insights to become the
expert in target needs/behaviors,
develop segment specific value
propositions, and translate them into
integrated marketing initiatives that
achieve the company’s financial
objectives.
The
Director Marketing Strategy & Planning
will lead efforts to create annual
marketing plans; drive improved planning
into the organization, and implement
measurement/results tracking processes.
He/she will work closely with a wide
range of internal partners, including
Field Marketing teams, Corporate
Marketing Communications, Product
Development and Strategy, Sales Leads,
Pricing team, Channel Marketing, and
Customer Experience to ensure
appropriate programs designs and
delivery to market.
In
addition, the
Director Marketing Strategy & Planning
will partner extensively with other
parts of the Marketing Strategy and
Intelligence team on research projects
and analyses to test effectiveness of
potential initiatives.
Job
Description:
The
Director Marketing Strategy & Planning will perform
all or some of the following Job
description:
-
Lead the
development of strategic marketing plans
that address long term profitable growth
-
Work
closely with marketing communications
and regional teams to support the
execution of marketing programs, inform
campaigns and communications materials
to effectively meet growth objectives
-
Conduct
in-depth analyses to determine strategic
and growth opportunities for Company
target segments – including determine
market potential, business case
development, and estimations of
financial implications
-
Synthesize and present key results to
senior marketing, product, technology
and strategy teams for review and
consideration in development of new
programs/propositions/products, etc.
-
Develop
and maintain relevant performance
metrics (size, growth, migration, etc)
-
Work as
an individual contributor to drive
projects cross functionally
-
Manage
external partner teams to ensure
successful the delivery of marketing
plans and strategies.
Minimum Requirements / Knowledge /
Skill For Director Marketing Strategy &
Planning Job
-
Demonstrated history with customer
segmentation, developing market
strategies and integrating programs
across multiple functions
-
Strong strategic and analytical
market thinking, ability to
collaborate cross-functionally and
influence constituencies across the
organization
-
Experience in writing marketing
plans and conducting marketing/brand
strategy for best in class consumer
facing organizations
-
Direct experience of leveraging
marketing intelligence to develop
strategy
-
Strong quantitative skills, ability
to conduct financial ROI analysis
and develop/execute analytic models
-
10
years of business related experience
-
7
years experience in a consumer
marketing-driven organization where
role was strategy consulting,
product or brand management and/or
strategic planning for a marketing
agency
-
Ability to work with diverse
personalities to drive results with
a win/win attitude
-
Strong presentation and
communication skills
-
Ability to think strategically and
envision the big picture
-
Ability to lead and partner with
others for “best case” decision
making
-
Excited, positive attitude with a
passion for learning/doing.
Minimum Education Requirements /
Certification / Licensure For Director
Marketing Strategy & Planning Job
-
Bachelor's degree in Marketing,
Business Management, Communications
or equivalent plus MBA.
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