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Job Summary:
The
Director Marketing and Communications
will be responsible for creating and
implementing the overall marketing and
communication strategy to support
Company’s programs, products and
services.
Job
Description:
The
Director Marketing and Communications will perform
all or some of the following Job
description:
-
Working
with VP of Marketing & Communications,
Web Communications Manager and Marketing
Manager, develop and insure effective
execution of organizational marketing
communication plans and strategies for
all programs, products and services
-
Manage
creative concept development working
with agencies and internal stakeholders
-
Provide
supervision to two staff members;
Marketing Manager and Web Communications
Manager
-
Develop
and ensure effective market research
utilization, including survey design and
analysis
-
Design
and write specific marketing and
communication deliverables in-house,
including print copy, email promotions,
external presentations, and website
content
-
Manage
overall brand integration and corporate
identity
-
Build
strategic marketing plans and
promotional message platforms for
Society programs, products and services
-
Manage
measurement and reporting of marketing
programs/tactics to determine the
success of each.
Minimum Requirements / Knowledge /
Skill For Director Marketing and
Communications Job
-
Seven
or more years of Marketing
experience. Experience working with
physicians and allied professionals
-
Understanding of healthcare
industry, cardiovascular experience
is a plus
-
Demonstrated depth of experience in
developing strategic marketing plans
-
Demonstrated depth of experience in
market research development and
application
-
Five
years of experience with direct
management of staff
-
Depth
of experience with e-marketing and
web
-
Depth
of experience in writing and editing
marketing collateral, grant
proposals, key messages and talking
points
-
Proficient with MS Office
-
Excellent written and verbal skills
-
Budget and staff management
experience
-
Project management experience.
Minimum Education Requirements /
Certification / Licensure For Director
Marketing and Communications Job
-
Bachelor’s degree, preferably in
Marketing.
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