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Director Global Strategic Marketing - BioTherapeutics Job Description

 

 

 

Job Summary:

The Director Global Strategic Marketing - BioTherapeutics will be responsible for leading and driving global new opportunities for Company BioTherapeutic’s (BioT) Franchise. He/She will be focused on identifying and pursuing attractive partnership opportunities consistent with BioTherapeutic’s Franchise strategy.

Additionally, the Director Global Strategic Marketing - BioTherapeutics will direct the assessment of future markets and will be responsible for coordinating commercial input to specific programs, including internal project teams, as necessary. He/She will also be required to drive new strategic partnerships, joint ventures and alliances within this industry.

Job Description:

The Director Global Strategic Marketing - BioTherapeutics will perform all or some of the following Job description:

  • Identify new partnering opportunities that leverage BioT’s capabilities and support BioT’s Franchise strategy

  • Define strategies for identifying target markets and competition to grow the Company’s global presence

  • Develop and execute business development strategies based on development results and targeted opportunitie

  • Interface with internal project development teams to guide overall strategy, communicate the competitive environment and comprehend potential areas of need and differentiation

  • Present company technology, capabilities, early programs and product development results to potential and existing partners

  • Actively network in the industry to establish relationships and identify potential opportunities

  • Participate in negotiations, in association with Company’s BD group, incorporating input from relevant Company areas to facilitate completion of agreements

  • Represent the Company in emerging and established markets by networking with potential business partners to create collaboration opportunities

  • Engage with key opinion leaders at conferences, trade events, and other industry-specific engagements

  • Monitor and communicate competitive environment for developing new products

  • Develop and execute on market research data as required to identify and interpret changing user attitudes, demands, and needs for existing company and competitive products

  • Establish and implement metrics to support/create business case for all existing and newly introduced programs

  • Develop financial models that will be used for business forecasting

  • Work closely with Clinical, R&D, Market Access, Marketing, Communications and Business Development teams as needed to provide commercial leadership and ensure consistency with franchise strategies

  • Staff supervision may be required.  

Minimum Requirements / Knowledge / Skill For Director Global Strategic Marketing - BioTherapeutics Job

  • Solid strategic planning and organizational capabilities and business acumen
  • Track record in leading projects to successful completion and leading experienced teams (internal and external resources)
  • Strong ability to understand market trends, financial data, customer needs, and assess competitive intelligence data
  • Working expertise in the areas of new product development, pricing & reimbursement, marketing
  • 5 years of business development or strategy experience in a healthcare-related commercial experience
  • Experience working with corporate partners, as well as negotiating and completing agreements
  • Proven track record in successfully identifying new opportunities and managing their implementation
  • Proven ability to perform analyses of potential corporate partners including analyses of partners’ product development pipelines and commercial infrastructure as well as detailed analyses of past deals
  • Supervisory experience a plus.
  • Diverse understanding of the various plasma, biotechnology and recombinant biologic market segments and associated production systems methodologies and challenges
  • Capacity to craft franchise new opportunity & business development strategy and execute it by performing commercial assessments, including market viability, customer targeting, and business cases.

Minimum Education Requirements / Certification / Licensure For Director Global Strategic Marketing - BioTherapeutics Job

  • Bachelor’s degree in a scientific discipline
  • MBA or Graduate degree in a related scientific field preferred.
     


 

 

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