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Job Summary:
The
Director Global Strategic Marketing -
BioTherapeutics
will be responsible for leading and
driving global new opportunities for
Company BioTherapeutic’s (BioT)
Franchise. He/She will be focused on
identifying and pursuing attractive
partnership opportunities consistent
with BioTherapeutic’s Franchise
strategy.
Additionally, the
Director Global Strategic Marketing -
BioTherapeutics will direct the
assessment of future markets and will be
responsible for coordinating commercial
input to specific programs, including
internal project teams, as necessary.
He/She will also be required to drive
new strategic partnerships, joint
ventures and alliances within this
industry.
Job
Description:
The
Director Global Strategic Marketing -
BioTherapeutics will perform
all or some of the following Job
description:
-
Identify
new partnering opportunities that
leverage BioT’s capabilities and support
BioT’s Franchise strategy
-
Define
strategies for identifying target
markets and competition to grow the
Company’s global presence
-
Develop
and execute business development
strategies based on development results
and targeted opportunitie
-
Interface
with internal project development teams
to guide overall strategy, communicate
the competitive environment and
comprehend potential areas of need and
differentiation
-
Present
company technology, capabilities, early
programs and product development results
to potential and existing partners
-
Actively
network in the industry to establish
relationships and identify potential
opportunities
-
Participate in negotiations, in
association with Company’s BD group,
incorporating input from relevant
Company areas to facilitate completion
of agreements
-
Represent
the Company in emerging and established
markets by networking with potential
business partners to create
collaboration opportunities
-
Engage
with key opinion leaders at conferences,
trade events, and other
industry-specific engagements
-
Monitor
and communicate competitive environment
for developing new products
-
Develop
and execute on market research data as
required to identify and interpret
changing user attitudes, demands, and
needs for existing company and
competitive products
-
Establish
and implement metrics to support/create
business case for all existing and newly
introduced programs
-
Develop
financial models that will be used for
business forecasting
-
Work
closely with Clinical, R&D, Market
Access, Marketing, Communications and
Business Development teams as needed to
provide commercial leadership and ensure
consistency with franchise strategies
-
Staff
supervision may be required.
Minimum Requirements / Knowledge / Skill
For Director Global Strategic Marketing
- BioTherapeutics Job
-
Solid
strategic planning and
organizational capabilities and
business acumen
-
Track
record in leading projects to
successful completion and leading
experienced teams (internal and
external resources)
-
Strong ability to understand market
trends, financial data, customer
needs, and assess competitive
intelligence data
-
Working expertise in the areas of
new product development, pricing &
reimbursement, marketing
-
5
years of business development or
strategy experience in a
healthcare-related commercial
experience
-
Experience working with corporate
partners, as well as negotiating and
completing agreements
-
Proven track record in successfully
identifying new opportunities and
managing their implementation
-
Proven ability to perform analyses
of potential corporate partners
including analyses of partners’
product development pipelines and
commercial infrastructure as well as
detailed analyses of past deals
-
Supervisory experience a plus.
-
Diverse
understanding of the various plasma,
biotechnology and recombinant
biologic market segments and
associated production systems
methodologies and challenges
Capacity
to craft franchise new opportunity &
business development strategy and
execute it by performing commercial
assessments, including market
viability, customer targeting, and
business cases.
Minimum Education Requirements /
Certification / Licensure For
Director Global Strategic Marketing -
BioTherapeutics Job
-
Bachelor’s degree in a scientific
discipline
-
MBA
or Graduate degree in a related
scientific field preferred.
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