The Director Brand Marketing & Communications will be responsible for leading the development of Company brand strategy, creative, execution of programs that support and drive awareness, digital marketing (SEM, SEO) knowledge and experience, consideration and overall business growth.

He/She will drive revenue by increasing brand presence and value through innovative and creative programs and visibility initiatives. The Director Brand Marketing & Communications will also play a key role in articulating and differentiating the brand, and be responsible for developing a core marketing plan outlining key priorities, strategies, go-to-market principles, and metrics.

Job Description:

The Director Brand Marketing & Communications will perform all or some of the following Job description:

• Determine creative and innovative ways to articulate brand and key value propositions

• Find innovative and breakthrough ways to positively impact and differentiate our brand to advertisers

• Develop messaging that communicates the brand’s positioning and help support the achievement of revenue goals

• Identify and communicate key points to support positioning

• Utilize SEM, CPC, SEO, and social strategies to achieve increased brand awareness

• Create annual brand marketing strategy and plan including tactics, creative, and metrics

• Translate marketing strategy into unique and impactful programs - across a wide range of tactics including advertising, promotions, partnerships, and sponsorships (print, online, experiential) - to build and maintain the brand

• Oversee and direct various agencies and drive creative strategy and process

• Utilize market data and competitive intelligence to identify new opportunities and adapt current initiatives

• Work closely with Sales, Sales Development and expand the size of Company marketing team to ensure successful roll-out brand positioning with a consistent message.

• Strong experience in positioning brands and developing, executing, and measuring integrated marketing programs and creative
• Deep understanding of strategic marketing and a proven ability to create and own a marketing strategy – from concept to creation to execution – while working collaboratively across multiple departments
• Prior brand building and positioning experience
• Desire to work in a fast-paced start-up type environment
• 12 plus years marketing management experience
• Ability to bring an understanding of how to position brands and utilize research to solidify Company presence both online/ offline
• Knowledge of customer/advertiser needs to create programs, messaging, and opportunities for Company to market to various publishers and affiliate marketing sources.
 

• Bachelor’s degree; MBA preferred.
   

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