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Job Summary:
The
Director B2B Marketing Communications will
be responsible for the overall direction
and production of communications to
drive demand for Company enterprise
class technology solutions. He/She
will lead a team responsible for
Advertising, Sales Support and Direct
Marketing across all channels and all
business segments including SMB and
Enterprise.
Job
Description:
The
Director B2B Marketing Communications will perform
all or some of the following Job
description:
-
Responsible for providing support to the
front line sales organizations as well
as demand generation advertising to
drive interest and purchase of
horizontal products such as smartphones,
tablets, email and mobile broadband to
industry specific solutions including
M2M and Telematics
-
Work
closely across a broad stakeholder group
that includes field marketing, sales
operations and HQ Product and GTM teams
Partner
closely with the Internet Sales and
Marketing team to manage website content
across SMB and Enterprise
Demonstrate knowledge and understanding
of Company business products, Company
sales channels and B2B marketing
Lead
advertising strategy and production
across Small Business, vertical markets
and Enterprise
Manage
group of Agency partners across multiple
disciplines to execute effective,
compelling communications plan
Manage
and maintain best-in-class sales
collateral and sales enablement tools
for field use across retail and outside
sales channels
Manage
sales tools (SFA-DM) functionality and
utilization across sales organizations
Responsible for sale enablement
innovation, developing for emerging
technology and usage requirements
Manage
insights research related to messaging
and creative testing
Responsible for B2B Brand tracker
governance
Perform
website content management and use
experience governance
Support
all B2B marketing communications
requirements for events and customer
engagement
Work
closely with media planning team to
determine optimal media plan
Perform
program reporting and stakeholder
engagement
Perform
budget
management ensuring all production is
executed within annual budget
Lead
activities of a team of experienced
professionals managing broad-scoped
programs with full project
responsibility ensuring objectives are
met within established timeframes
Establish
performance goals and provide tools and
resources for success, including
responsibility for prioritization and
determining resource allocation
Make
final decisions on all group
administrative and operational matters
that have significant impact on the
overall success of growth and revenue.
Minimum Requirements / Knowledge / Skill
For Director B2B Marketing
Communications Job
-
10+
years of SMB and enterprise
marketing experience
-
Advertising experience and sales
collateral development
-
Website and digital marketing
experience
-
Wireless or Technology marketing
experience
-
Strategic planning and Agency
management experience
-
Demonstrated leadership and
management skills
-
Excellent organizational,
interpersonal, presentation, oral
and written communications skills
-
Excellent judgment and the ability
to handle escalated situations
-
Proven ability to build
relationships and work cross
functionally
-
Proven ability to develop and
implement strategic plans
-
High
energy, self-motivated with
excellent interpersonal skills.
-
Ability to perform strategic
planning, creative production, and
to discover target market insight
and execute communications plans to
build brand preference and drive
sales performance across all
channels.
Minimum Education Requirements /
Certification / Licensure For
Director B2B Marketing Communications Job
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