Job-Description-Templates.Com

 

 

Director B2B Marketing Communications Job Description

 

 

 

Job Summary:

The Director B2B Marketing Communications will be responsible for the overall direction and production of communications to drive demand for Company enterprise class technology solutions.  He/She will lead a team responsible for Advertising, Sales Support and Direct Marketing across all channels and all business segments including SMB and Enterprise.

Job Description:

The Director B2B Marketing Communications will perform all or some of the following Job description:

  • Responsible for providing support to the front line sales organizations as well as demand generation advertising to drive interest and purchase of horizontal products such as smartphones, tablets, email and mobile broadband to industry specific solutions including M2M and Telematics

  • Work closely across a broad stakeholder group that includes field marketing, sales operations and HQ Product and GTM teams

  • Partner closely with the Internet Sales and Marketing team to manage website content across SMB and Enterprise

  • Demonstrate knowledge and understanding of Company business products, Company sales channels and B2B marketing

  • Lead advertising strategy and production across Small Business, vertical markets and Enterprise

  • Manage group of Agency partners across multiple disciplines to execute effective, compelling communications plan

  • Manage and maintain best-in-class sales collateral and sales enablement tools for field use across retail and outside sales channels

  • Manage sales tools (SFA-DM) functionality and utilization across sales organizations

  • Responsible for sale enablement innovation, developing for emerging technology and usage requirements

  • Manage insights research related to messaging and creative testing

  • Responsible for B2B Brand tracker governance

  • Perform website content management and use experience governance

  • Support all B2B marketing communications requirements for events and customer engagement

  • Work closely with media planning team to determine optimal media plan

  • Perform program reporting and stakeholder engagement

  • Perform budget management ensuring all production is executed within annual budget

  • Lead activities of a team of experienced professionals managing broad-scoped programs with full project responsibility ensuring objectives are met within established timeframes

  • Establish performance goals and provide tools and resources for success, including responsibility for prioritization and determining resource allocation

  • Make final decisions on all group administrative and operational matters that have significant impact on the overall success of growth and revenue.  

Minimum Requirements / Knowledge / Skill For Director B2B Marketing Communications Job

  • 10+ years of SMB and enterprise marketing experience
  • Advertising experience and sales collateral development
  • Website and digital marketing experience
  • Wireless or Technology marketing experience
  • Strategic planning and Agency management experience
  • Demonstrated leadership and management skills
  • Excellent organizational, interpersonal, presentation, oral and written communications skills
  • Excellent judgment and the ability to handle escalated situations
  • Proven ability to build relationships and work cross functionally
  • Proven ability to develop and implement strategic plans
  • High energy, self-motivated with excellent interpersonal skills.
  • Ability to perform strategic planning, creative production, and to discover target market insight and execute communications plans to build brand preference and drive sales performance across all channels.   

Minimum Education Requirements / Certification / Licensure For Director B2B Marketing Communications Job

  • BA or BS; MBA Preferred.  
     


 

 

Find More Marketing Job Descriptions Here

               

               

               

 

 

Employers/Recruiters

Copyright © 2012 Job-Description-Templates.Com. All rights reserved. About Us | Contact Us | Job Description Templates

Job descriptions for people looking for job, employees, employers, hiring managers, and  recruiters.