|
Job Summary:
The
Brand Marketing Manager
will serve as the focal point,
responsible for bringing all the Brand,
Marketing and Sales teams together, as
needed, to achieve branding and
marketing objectives for the group.Job
Description:
The
Brand Marketing Manager will perform
all or some of the following Job
description:
-
Provide leadership in bringing
together the Global Brand Teams, the
Brand and Communications Team, and
the Marketing Sector Teams, to
ensure a clear link between Brand
Manager’s Brand Strategy and CVPs,
SP&A Funding, and the ultimate
execution of the Brand Plan
-
Monitor and report out to
stakeholders on a monthly basis
concerning the health of the key
brands
-
Coordinate with the Marketing Team
leads and the Global Brand Managers
any needed corrective action plans
-
Lead
the annual Brand & Sector planning
process. This will involve working
closely with the Marketing Planning
Manager, the Global Brand Managers,
and the other Marketing Team Leads
-
Responsible for the overall
execution of the North America Brand
Plan, which will evolve tracking
execution plans by the Sector Team
leads and the Manager of the Brand
and Communication Team and regular
communications with key stakeholders
-
Represent North America Marketing at
Global Brand Team meetings including
CVP development workshops, product
development workshops
-
Facilitate organization learning
through reporting marketing
effectiveness and business results
-
Work
with Global Brand Managers to create
a new product pipeline ensuring
future product growth opportunities.
Minimum Requirements / Knowledge / Skill
For Brand Marketing Manager Job
-
Ten
(10) or more years of Brand
management understanding and
experience
-
Ability to travel 25% of the time
-
Experience launching new products
-
Experience with project management
-
Highly
analytical, external mindset,
strategic thinker, big picture
oriented, self starter, and an
independent worker
Ability to effectively manage
stakeholder expectations across the
organization, at all levels
Proficient with MS office products
including MS Word, Excel, Outlook
and PowerPoint
Excellent business writing and
verbal communication skills.
Minimum Education Requirements /
Certification / Licensure For
Brand Marketing Manager Job
-
Bachelor's degree from an accredited
university.
Find More Marketing Job Descriptions Here
|