The Automotive Digital Marketing Consultant will serve as an e-business advisor to a small group of retailers. He/She will analyze e-business processes and policies, and coach/train dealership management and Internet department staff on performance improvement.

Job Description:

The Automotive Digital Marketing Consultant will perform all or some of the following Job description:

• Use up to date research and defined program guides and tools to impact eCommerce performance

• Act as e-Business strategy consultant to top management at dealerships and to area OEM or Dealer Group executives

• Build, train, and manage relationships to ensure positive feedback from dealers, OEM/Dealer Group regional directors and area executives

• Provide in-depth analyses and reports regarding field activities and dealership progress as directed by eDealer Solutions Lead, Manager and/or Director

• Attend regional dealer and field staff meetings

• Deliver presentations as requested and facilitate/ train OEM/Dealer Group sponsored seminars and breakout sessions

• Review, critique, and discuss dealer websites, associated traffic, Internet and web site trends, and material announcements that affect the Dealerships

• Make monthly visits in order to develop, coach, train, and monitor process and results improvement initiatives

• Develop action plans for the dealerships and track progress

• Track progress and ensure results progress through phone, email and in-store visits

• Provide training on Company products and program specifics. Use a combination of onsite, phone, distance learning

• Provide training on associated eBusiness products such as lead management tools

• Audit dealer websites, track changes, calculate metrics

• Analyze dealership eBusiness financial progress and performance to ensure implementation of appropriate process improvement techniques

• Provide feedback and recommendations relative to product performance

• Accountable for accurate and timely record keeping and data delivery for all dealers and initiatives within assigned territory and programs

• Communicate pro-actively with dealers through e-mail, phone and in-store visits

• Sell Company products, lead management, and training packages directly to designated customers within assigned territory

• Meet with other field staff when appropriate

• Drive acceptance of eBusiness principles and practices throughout the dealership

• Provide training, coaching and reporting as requested by the eDealer Solutions Lead Consultant, Manager or Director

• Analyze complete dealership eBusiness process; educate leadership on performance drivers; formulate action plan to improve performance; coach management and eCommerce staff to achieve plan goals

• Work with dealership management and eCommerce staff to apply consistent measures to lead response, ROI, other metrics as needed

• Develop CRM plan for dealership; coach staff/ train to execute.

• Meet high standards in verbal and written communication. (Writing sample required.)
• Adept at business consulting, analysis and reporting
• Motivated self-starter with the desire to succeed in a fast paced rapidly growing industry
• 3-5 years of professional ecommerce experience in the automotive industry
• Automotive and Internet experience required
• Excellent communication skills
• Experience training one on one and large groups on a lead management tool/crm tool
• Extensive training/coaching experience on internet process, ecommerce product, or lead management CRM tools
• Travel Experience and ability to travel overnights
• Consultant experience OR experience training various dealership stores on lead mgmt crm tools
• Strong presentation skills
• Ability to work independently from a remote/home office
• Strong relationship building skills
• Strong knowledge with Microsoft Word, PowerPoint, Excel and Outlook.

• College degree or equivalent experience.
   

Find More Marketing Job Descriptions Here